Reference No: BP0253Pages: 17Published on: 2, March, 2000
Abstract: The case discusses the evolution and growth of a start-up entrepreneurial venture in ice cream manufacture. It examines the overall corporate strategy and the consistency or otherwise of the functional strategies pursued by the company management. ... More
Reference No: IMG0016Pages: 32Published on: 15, June, 1999
Abstract: Ranbaxy Laboratories Limited, a major player in the Indian pharmaceutical industry, is one of the few Indian multinational corporations. The case describes the evolution of the company from a small beginning in the 1950s to a leadership position in the Indian pharmaceutical industry. The case describes the strategies pursued by ... More
Reference No: MAR0315Pages: 23Published on: 25, June, 1998
Abstract: The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations with a positive orientation towards safety. The problems facing the company are ... More
Reference No: BP0248Pages: 5Published on: 4, February, 1998
Abstract: Novelty Bread narrates the success story of a bread manufacturing company belonging to a diversified group of medium sized family business. It can be used to illustrate the role of innovation in various aspects of business. The choice of the product mix itself is innovative. While the market leader, Modern ... More
Reference No: CMA0767Pages: 7Published on: 1, January, 1998
Abstract: Modernization of paddy processing is important for higher efficiency. The case posts a problem of choosing one of the stages for a given amount of investment. It provides information to resolve this problem in the context of spread of HYVs in new areas and more enabling macro policy environment for ... More
Reference No: CMA0765Pages: 15Published on: 1, January, 1998
Abstract: The case describes how a nationalized commercial bank appraises the working capital loan of a farmer. It also provides information on how the bank may strike a balance between meeting seasonal cash deficits and new technology adoption goals that the bank emphasizes. Based on both of these the case raises ... More
Reference No: BP0247Pages: 37Published on: 1, August, 1997
Abstract: Great Eastern Shipping Company (GESCO) was the second largest Indian shipping company, operating 48 ships. During 1994-95, GESCO had a turnover of Rs. 824.67 crore. The company had more than tripled its turnover over the previous five years. With the changing economic environment and increasing competition, the company was considering strategies for ... More
Reference No: PSG0073Pages: 15Published on: 20, May, 1997
Abstract: This case focuses on the expansion decision of a Singapore based
shipyard, Jurong Shipyard Limited (JSL). While exploring the options
of expansion of facilities, JSL found three choices emerging.
Firstly, the company could construct a new graving dockyard. Secondly,
it could opt for building a new floating dockyard. Thirdly,
it ... More
Reference No: CMA0764Pages: 2Published on: 1, January, 1997
Abstract: The case describes how the chief executive of one of the zones of a nationalized commercial bank and that of Grameen Bank developed individual styles for managing rural banking and its viability. The case also discusses some of the management practices and inputs that can be utilized for these in ... More
Reference No: CMA0762Pages: 7Published on: 1, January, 1997
Abstract: This is a case of successful innovation in which the needs of several parties (farmers, cold storage owners, and bank) are addressed. Development of this innovation was aided by changes in the decision making process, autonomy, etc. The importance of small changes in the product is the focal point in ... More
Reference No: PSG0071Pages: 60Published on: 25, March, 1996
Abstract: This case focuses on the strategic management issues of a medium sized shipping company head-quartered in London with other operating locations in Cyprus and Bombay. The case highlights issues in managing a global business. It also brings forth issues in entrepreneurship, showing the drive of a non-resident Indian who started ... More
