Abstract
This case describes the evolution of Royal Enfield Motors Limited, its decline and recovery after the takeover by Eicher Tractor.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | BP0250 |
| Title | Royal Enfield Motors Limited |
| Pages | 31 |
| Published on | May 12, 1999 |
| Year of Event | 1996 |
| Authors | Ravichandran, N; |
| Area | Strategy (STR) |
| Discipline | Innovation and Entrepreneurship, Operations Management |
| Sector | Manufacturing |
| Country | India |
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