Reference No: MAR0197(B)Pages: 9 Published on: 1, January, 1977
Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More
Reference No: PROD0130TECPages: 3Published on: 1, January, 1977
Abstract: Explains the use of the process chart and assembly process chart in the study of a transformation process involving complex flow of products and subassemblies. Process chart is a powerful tool having applications in method improvement programme, layout of plant facilities, etc. By recording the flow of materials, products, etc, ... More
Reference No: OB0148EXPages: 6Published on: 1, January, 1977
Abstract: This is a training exercises based on the In basket method. The exercise gives the participants a simulated experience of decision making with limited data generalizations are then made by way of feedback to help improve one's decision making ability, especially in the personnel field. ... More
Reference No: ECO0225TECPages: 15 Published on: 1, January, 1977
Abstract: Gives a broad picture of the objectives and targets set in each Plan and the corresponding achievements of each Plan. It shows how the objectives and targets have changed from Plan to Plan and the degree of achievement in each Plan. It is to understand how the objective and target ... More
Reference No: QM0080Pages: 6Published on: 1, January, 1977
Abstract: Studies Gujarati housewives' choice of cooking media, and is based on their answers to a questionnaire. Students are required to analyse the data to find out the housewives' preference for cooking media in a locality of Ahmedabad. ... More
Reference No: ECO0241Pages: 2 Published on: 1, January, 1977
Abstract: The case presents the problem of working out the rates to be quoted by Victory Exports Pvt. Ltd. for supplying aluminium poles to Iraq. It is a trial order. It requires the application of the principles of export pricing and knowledge of the working of the foreign exchange market where ... More
Reference No: PSG0021Pages: 4 Published on: 1, January, 1977
Abstract: The case discusses the preparations needed by a branch of the FPAI to start a mobile education-cum-service unit (MESU). The officials would need a plan to get the project started, hire and train staff, select the area, and so on. Where should it begin? ... More
Reference No: QM0125TECPages: 7Published on: 1, January, 1977
Abstract: This is a short note written in simple, easy-to-understand language. It is intended mainly for use in programmes for participants from the government. ... More
Reference No: F&A0310Pages: 3Published on: 1, January, 1977
Abstract: Gives the breakup of cost of production of sulphuric acid for a medium- scale manufacturer in 1966. Details are given in terms of actual totals for three chosen months, and estimated per unit costs for 1967. Variability of costs are not given. Students are expected to discern the behaviour of costs from ... More
Reference No: QM0115TECPages: 14Published on: 1, January, 1977
Abstract: The problem is to decide the optimum location of service centres for development in a taluka and a road network programme to connect these centres. Given budget restrictions, there is the additional problem of phasing the activities as well. ... More
Reference No: PROD0128TECPages: 1 Published on: 1, January, 1977
Abstract: Deals with the use of a process chart called "gang process chart" for improving the method when a group of workers is involved. The gang process chart helps to identify avoidable delays and movements in the process and also examine the possibilities of elimination/ combination of operations. The process being ... More
