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Latest published cases

List of Latest Published Cases

  1. Note on IPCL

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0145TEC Pages: 8 Published on: 1, January, 1976

    Abstract: This note, based on a lecture by the marketing manager of IPCL, describes the product mix and customer mix of IPCL. The strategic thinking with regard to different product groups is briefly described. Implications for organizational design are discussed. ... More

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  2. Pears Toilet Soap

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0170 Pages: 9 Published on: 1, January, 1976

    Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More

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  3. Punjab National Bank (C)

    Authors: Murthy, K R S;

    Reference No: BP0081(C) Pages: 5 Published on: 1, January, 1976

    Abstract: A sequel to the Punjab National Bank (B) (BP0082) case. It describes the bank officials reactions to the changes introduced by Mr Prakash Tandon [described in Case (B)]. It highlights the perceptions about the change agent and the problems created by the changes. ... More

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  4. Pikko Company **

    Authors: Saha, Jahar; Mote, V L; Malya, M Meenakshi;

    Reference No: QM0095 Pages: 3 Published on: 1, January, 1976

    Abstract: Evaluation of a two stage sampling inspection scheme in the context of Export. ... More

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  5. Information Processing for Management

    Authors: Kaul, Mohan;

    Reference No: QM0103TEC Pages: 7 Published on: 1, January, 1976

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  6. The Proposed Labour Code (A)

    Authors: Kamat, D S;

    Reference No: OB0151(A)TEC Pages: 6 Published on: 1, January, 1976

    Abstract: The part A of the note consists of recommendation made by the study groups on Labour legislation appointed by the National Commission on Labour. ... More

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  7. Industrial Location: Concepts and Techniques of Analysis **

    Authors: Papola, T S;

    Reference No: ECO0211TEC Pages: 11 Published on: 1, January, 1976

    Abstract: The note primarily explains and attempts to integrate the common concepts and techniques used in the analysis of industrial location. Starting with the various objectives of locational analysis, the note explains, with the help of simple diagrams, the concepts of space cost curves and space revenue curves, and the elements ... More

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  8. Land Reforms in India **

    Authors: Raval, Rita; Pathak, H N;

    Reference No: ECO0228TEC Pages: 14 Published on: 1, January, 1976

    Abstract: Discusses the rationale, progress and problems of land reforms. It touches upon economic, technical and general socioeconomic problems caused by the implementation of the land reforms. ... More

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  9. Industrial Market Potential Index

    Authors: Khurana, Rakesh; Jain, Abhinandan K;

    Reference No: MAR0152TEC Pages: 10 Published on: 1, January, 1976

    Abstract: The note underlines the utility of industrial market potential index. Starting from a simple model, a procedure for developing an index of industrial market potential is finally arrived at. Development of the index would require selection of production statistics, and input and output coefficients. For some products the index has ... More

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  10. Introduction to Systems Software

    Authors: Shamihoke, A C; Rama Rao, T P;

    Reference No: QM0056TEC Pages: 5 Published on: 1, January, 1976

    Abstract: This note provides a general introduction to various system software components like assemblers, loaders, compilers, interpreters, operating system, etc. ... More

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  11. Integrating Agricultural Research and Extension Adaptive Research Trials Programme for Rice of Thanjavur

    Authors: Vyas, V S; Kulkarni, M N;

    Reference No: CMA0393TEC Pages: 5 Published on: 6, January, 1976

    Abstract: Since 1966-67 the rice yields in Thanjavur started picking up after a period of stagnation. A major part of credit goes to the Adaptive Research Trial Programme (ARTP). The system developed in Thanjavur ensured constant interaction and mutual support between researchers and extension workers. The note describes the system and ... More

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  12. Uttar Kashi Sahakari Dugdha Utpadak Sangh Limited **

    Authors: Gupta, V K;

    Reference No: CMA0396 Pages: 17 Published on: 15, March, 1976

    Abstract: The case deals with the problems in milk procurement by the cooperative milk producers union. To improve the present milk procurement system, an alternative system was developed for achieving maximum operational efficiency. ... More

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