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Latest published cases

List of Latest Published Cases

  1. Monitoring a Pilot Silvi-Pastoral Project in a Hot Arid Area

    Authors: Gupta, Tirath; Maslekar, A R; Deepinder, Mohan;

    Reference No: CMA0490 Pages: 11 Published on: 1, January, 1979

    Abstract: Deals with a hot arid region where a shift in land use from annual to tree crops could be advantageous to the individual land owners and to the community as a whole. Six tree species suitable for the region have been identified. Grasses are also proposed to be raised in ... More

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  2. Pond's Cold Cream

    Authors: Mohan, Manendra;

    Reference No: MAR0232 Pages: 20 Published on: 1, January, 1979

    Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of ... More

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  3. Tez Micro Computers (A)

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0207(A) Pages: 13 Published on: 1, January, 1979

    Abstract: The case concerns the positioning of a new micro computer. The problem is where to position the new computer in the existing range of computers. ... More

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  4. Laxmi Steel Tubes: Market Research for Stainless Seamless Tubes

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0242 Pages: 11 Published on: 1, January, 1979

    Abstract: Describes the market research carried out by the company to estimate demand for stainless seamless tubes. Students are required to evaluate this market research and suggest their own method of doing research. ... More

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  5. Gujarat Tractor Company Limited

    Authors: Agarwal, S P;

    Reference No: F&A0329 Pages: 3 Published on: 1, January, 1979

    Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and the balance sheet for an engineering company. It also involves preparation of journal entries for adjustments to be made to the trial balance. The case is based on the published annual report of an ... More

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  6. Project for The Development of Forests and Plantations in Tripura: The Choice of Species

    Authors: Gupta, Tirath; Mohan, Deepinder;

    Reference No: CMA0488 Pages: 17 Published on: 1, January, 1979

    Abstract: The case opens by highlighting that over 2,27,000 hectares or 59 per cent of the total forest land in Tripura supports less than twenty trees per hectare and is, thus, utilized. The Tripura Forest Development and Plantations Corporation has prepared a project to place 5,200 hectares of this land under intensive management. The ... More

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  7. Yarn Purchase at Panchatantra Corporation

    Authors: Patel, Nitin R; Anantaram, B;

    Reference No: QM0157 Pages: 3 Published on: 1, January, 1979

    Abstract: This case is intended to illustrate the complexities of purchasing a commodity in a market with sizeable fluctuations. ... More

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  8. Union Carbide India Limited (S): Chandi Ki Minar

    Authors: Mohan, Manendra;

    Reference No: MAR0227 Pages: 8 Published on: 1, January, 1979

    Abstract: The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision ... More

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  9. Vega Marketing Company

    Authors: Patel, Nitin R;

    Reference No: PROD0151 Pages: 8 Published on: 1, January, 1979

    Abstract: The case describes the design of a tape oriented sales analysis system for a company engaged in distribution of a large number of products. The case leads on to a more sophisticated disk based design. ... More

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  10. Steel Authority of India Limited: A Public Sector Holding Company (A & B condensed)

    Authors: Murthy, K R S;

    Reference No: BP0169 Pages: 23 Published on: 1, January, 1979

    Abstract: The case combines the SAIL (A) & (B) cases and provides some additional new information. The questions and answers in the Parliament on SAIL included in Case (B) along with the organizational details of the holding company in Case (A) help pose the question as to why the SAIL holding company ... More

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  11. Dangs Forest: Waghai Timber Sales Depot

    Authors: Mehta, S C; Thomas, Philip S; Maslekar, A R;

    Reference No: CMA0507 Pages: 15 Published on: 1, January, 1979

    Abstract: The problem here is to introduce a rudimentary marketing orientation in a forest service operation which is already engaged in logging and sale activities. A variety of sales arrangements - auctions, long term contracts, transfers to a sister unit (saw mill) "retail" sale of firewood etc are described in the ... More

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  12. Bharat Lights**

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0240 Pages: 3 Published on: 1, January, 1979

    Abstract: Mr. Sundeep, the Regional Sales Manager for the Lighting Division, had lost a contract order that he had been getting for the last two years. He analyzed the situation and wondered what had gone wrong. He was getting worried as his Western Region sales were dropping. He wanted to plan ... More

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  13. Southern Chemicals and Pharmaceuticals Limited

    Authors: Agarwal, S P;

    Reference No: F&A0327 Pages: 3 Published on: 1, January, 1979

    Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and bala sheet, from a list of balances. It also deals with the preparation of journal entries with respect to adjustments and additional information given, besides the list of balances. ... More

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