Reference No: OB0090TECPages: 6 Published on: 1, January, 1975
Abstract: Man communicates both verbally and through cues that are not verbal (e.g. the body, space, time and things). Although words are a powerful medium of communication with regard to external facts and events, they are nowhere near the nonverbal medium in communicating inner feelings, emotions and interpersonal attitudes. An ... More
Reference No: MAR0113Pages: 13Published on: 1, January, 1975
Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More
Reference No: BP0061(A)Pages: 22Published on: 1, January, 1975
Abstract: The single-centre publication strategy of The Hindu is posing problems in light of competition from multi-centre publications, local loyalties, regional differences, and transportation problems. The Hindus strategy raises some short-, medium- and long-term issues in light of scarcity of newsprint and increasing costs. ... More
Reference No: F&A0267(B)Pages: 1Published on: 1, January, 1975
Abstract: These cases provide a list of the items (with figures) that appear in the company's balance sheet and profit and loss statement. Students are required to classify these items and prepare financial statements. ... More
Reference No: MAR0133TECPages: 17 Published on: 1, January, 1975
Abstract: This note reviews media planning models up to the year 1972. The review has been done keeping in view the requirements of practitioners in India. Suggestions for further model building in this area have been incorporated. ... More
Reference No: ECO0219Pages: 7Published on: 1, January, 1975
Abstract: The study aims at describing the general method of national forecasting followed by official agencies of developed countries. It discusses the procedures of forecasting through two methods, viz. successive approximation method and the method of simultaneous solution of equations in connection with econometric models. Finally, it compares the approaches followed ... More
Reference No: F&A0262Pages: 20Published on: 1, January, 1975
Abstract: The introduction of corporate planning in Indian Railways, the largest public undertaking in country, has been described in detail. This case should be used jointly with the note Indian Railways [F&A0261], which highlights the operational characteristics of the Indian Railways and the problems faced in the planning process. ... More
Reference No: QM0048(B)Pages: 3Published on: 1, January, 1975
Abstract: The case illustrates the use of the mathematical programming technique where price volume relationships exist. The limitation of linear programming is illustrated. The problem is solved through the use of mixed integer programming technique. ... More
Reference No: F&A0277Pages: 12Published on: 1, January, 1975
Abstract: The case focuses on financial planning in the small scale industry. Assessment of requirements of funds for providing facilities and for working, and the need for phasing out commitments inconsistent with economics and financial feasibility are discussed. The major bias is, however, on assessment of working capital and preparation of ... More
Reference No: CMA0341TEC Pages: 6Published on: 1, January, 1975
Abstract: This note is meant as an exercise in applying various investment criteria to an agricultural project which was financed by a commercial bank. Additionally, it raises the issue of financing small versus rich farmers, considering their capacity to repay loans for a project like cattle development. ... More
Reference No: OB0104TECPages: 5 Published on: 1, January, 1975
Abstract: Stereotypes are distorted perceptions and opinions we have about groups of people. Such distortions arise from various sources that are too weak to warrant generalizations. Stereotyped views of people vitiate one's new experiences and learning. An awareness of this common flaw in human behaviour can, however, salvage us from snap ... More
