Reference No: F&A0254Pages: 3 Published on: 1, January, 1975
Abstract: Deals with the determination of relevant costs, in a joint product situation. The situation calls for managerial decisions such as 1) pricing of the main product, 2) pricing of by product, and 3) assessment of breakeven volume for the main product. Also, attempts to convey concepts such as common costs, joint costs, unique ... More
Reference No: P&IR0106TECPages: 7Published on: 1, January, 1975
Abstract: Discusses the concept of job enrichment and its relevance to Indian conditions. Independent survey results are discussed to show its importance and need, as also its limitations and the precautions one should take before implementing the job enrichment programme. ... More
Reference No: MAR0143TECPages: 9Published on: 1, January, 1975
Abstract: The note describes the issues relating to teaching and learning the subject of marketing through the case method. It is based on available published material on the use of the case method. ... More
Reference No: OB0068TECPages: 3Published on: 1, January, 1975
Abstract: At some time or the other, in the course of our social life, those of the people with whom we come in contact influence, in some way, our cognitions, beliefs, attitudes and behaviour. The basis of such social influence may be voluntary or enforced, and dependent or independent. Information, reward ... More
Reference No: BP0098Pages: 3Published on: 1, January, 1975
Abstract: Describes: a) company history, b) its owner chairman and his style of management, and c) the opportunities and threats posed by a set of impending changes in leadership, appointment of a new deputy general manager, expansion, diversification, and professionalization. This case is a supplement to "Ajit Verma: The MBA' (F& ... More
Reference No: F&A0278Pages: 7 Published on: 1, January, 1975
Abstract: Describes a small scale industry engaged in job order activities. It helps demonstrate how activities can be phased over time, in line with the availability of funds. It also illustrates the application of pipeline theory on job order activities. ... More
Reference No: ECO0218TECPages: 12Published on: 1, January, 1975
Abstract: Provides an outline of the broad methodology adopted by the Central Statistical Organization for estimation of India's national income by industry of origin. It also examines the trends in the distribution of net domestic product in India by industry of origin during the period 1950 51 to 1972 73 and compares the same with ... More
Reference No: MAR0285(D)Pages: 52Published on: 1, January, 1975
Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More
Reference No: MAR0131TECPages: 8 Published on: 1, January, 1975
Abstract: This note describes a micro simulation model which can be used by medical representatives (salesmen) for planning their sales calls. ... More
Reference No: MAR0168Pages: 19Published on: 1, January, 1975
Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More
