Latest published cases

Authors: Malya, M Meenakshi;

Reference No: QM0149TEC Pages: 6 Published on: 1, January, 1979

Abstract: This is a technical note that introduces the concept of relevant costs for decisionmaking. Examples are provided. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mohan, Manendra;

Reference No: MAR0232 Pages: 20 Published on: 1, January, 1979

Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, G S;

Reference No: ECO0263 Pages: 10 Published on: 1, January, 1979

Abstract: It is a case on demand forecasting through the regression and trend methods. The annual data for nineteen years for cotton textile demand in India and its determinants are used to analyze and project future demand for cotton textiles. It provides a review of the demand theory, and insights for ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Balakrishnan, K;

Reference No: F&A0336EX Pages: 3 Published on: 1, January, 1979

Abstract: An exercise in the cost-volume-profit relationship and break-even analysis of a retail outlet. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0240 Pages: 3 Published on: 1, January, 1979

Abstract: Mr. Sundeep, the Regional Sales Manager for the Lighting Division, had lost a contract order that he had been getting for the last two years. He analyzed the situation and wondered what had gone wrong. He was getting worried as his Western Region sales were dropping. He wanted to plan ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Murthy, K R S;

Reference No: BP0169 Pages: 23 Published on: 1, January, 1979

Abstract: The case combines the SAIL (A) & (B) cases and provides some additional new information. The questions and answers in the Parliament on SAIL included in Case (B) along with the organizational details of the holding company in Case (A) help pose the question as to why the SAIL holding company ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mohan, Manendra;

Reference No: MAR0230TEC Pages: 15 Published on: 1, January, 1979

Abstract: How advertising affects the economic development of a country in various ways is explained here. Advertising may shift the demand curve for a class of products. It also brings about product differentiation between various brands of a product and helps in improving the quality of a product by inducing the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, G S;

Reference No: ECO0258TEC Pages: 21 Published on: 1, January, 1979

Abstract: This note discusses the characteristics, specification, estimation, testing and uses of econometric models. The various aspects are illustrated through the example of the tea demand model for India. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Ramamurthy, B; Govindarajan, V; Kaul, Mohan;

Reference No: F&A0333 Pages: 6 Published on: 1, January, 1979

Abstract: Details the pricing problem faced by the Computer Centre at IIM Ahmedabad after installation of the PDP 11/70 computer. Pricing policies for different resources and different uses are explored. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Patel, Nitin R; Anantaram, B;

Reference No: QM0157 Pages: 3 Published on: 1, January, 1979

Abstract: This case is intended to illustrate the complexities of purchasing a commodity in a market with sizeable fluctuations. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mohan, Manendra;

Reference No: MAR0218TEC Pages: 5 Published on: 1, January, 1979

Abstract: Deals with the various important aspects that should be taken into account in formulating an advertising plan, and also the approach for developing it. The advertising plan describes the product its physical characteristics as well as its uses. The advertiser has to develop a "unique selling proposition" which induces the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mohan, Manendra;

Reference No: MAR0237TEC Pages: 12 Published on: 1, January, 1979

Abstract: This note explains the objectives of industrial advertising and points out the differences between consumer advertising and industrial advertising. The basic form of industrial advertising may be a catalogue page, simple reminder, and testimonials, pointing out product differentials -- straightforward prestige or a pioneering approach. Apart from the press and ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mohan, Manendra;

Reference No: MAR0250TEC Pages: 5 Published on: 1, January, 1979

Abstract: This note explains the various dealer promotion schemes employed by manufacturers and retailers. Incentive programmes for dealers help in obtaining the maximum cooperation from the distribution channels. Certain incentives given to the sales personnel are also included. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Bhatt, Anil;

Reference No: BP0158TEC(A) Pages: 3 Published on: 1, January, 1979

Abstract: This and the subsequent four notes discuss the issues and processes in the area of interface between government and public undertakings. This note takes an verview of the interface and discusses the philosophy and the rationale behind government undertaking of economic enterprises. The possible areas of interface are listed. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+