Reference No: MAR0111Pages: 16Published on: 1, January, 1974
Abstract: The case is based on a survey report of blade users. Perceptions of various segments of users of razor blades are assessed in this survey. ... More
Reference No: F&A0279Pages: 10 Published on: 1, January, 1974
Abstract: Precision Photo Equipments manufactures professional photographic equipment. The case brings up the following issues for discussion: 1) how to estimate the incremental working capital requirement on a change in the activity level in respect of various items the company is manufacturing; 2) the implications of a change in the price level of ... More
Reference No: ECO0171TECPages: 13 Published on: 1, January, 1974
Abstract: Various methods of estimating the demand for steel in India, and the difficulties theoretical and practical inherent in such an exercise are discussed. The supplementary note discusses the latest attempt at estimating the demand with the help of the end-use method. ... More
Reference No: BP0060Pages: 36Published on: 1, January, 1974
Abstract: The history of DCMs growth and expansion is given to enable the students identify the strategy of this large Indian company which has diversified into various businesses under one setup. ... More
Reference No: MAR0157Pages: 33Published on: 1, January, 1974
Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer non durable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More
Reference No: OB0012Pages: 2Published on: 1, January, 1974
Abstract: This is a Description of the Career background of a high achievement oriented small industry entrepreneur. This is useful for studying the behaviour background of small industry entrepreneur. ... More
Reference No: MAR0097Pages: 33 Published on: 1, January, 1974
Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More
Reference No: PROD0099Pages: 4Published on: 1, January, 1974
Abstract: The objective of the case is to study the suitability of different forecasting methods for regular and maintenance inventories. A computer programme that uses exponential smoothing to forecast (developed by IIMA Computer Centre) is used. Finally, the focus shifts to devising a forecasting system. ... More
Reference No: ECO0167TECPages: 17 Published on: 1, January, 1974
Abstract: The note discusses how price fixing of cement has resulted in a typical dispersal of the cement manufacturing units in India, and analyses the economic implications of such a policy in the short and long run. ... More
Reference No: QM0047TECPages: 14Published on: 1, January, 1974
Abstract: This note is mainly concerned with the mathematical formulation of programming problems. Programming problems deal with determining optimal allocations of limited resources to meet given objectives when there are alternative users of resources. Here we built up objective function and are essentially interested in finding out for what values of ... More
Reference No: BP0058Pages: 20Published on: 1, January, 1974
Abstract: Focuses on a pioneer garment-manufacturing companys failure to consolidate its position due to its inability to take advantage of an early entry into the industry. Failure to evolve a clear product-market strategy and to follow up on a national distribution system developed earlier; organizational problems of family enterprise management; and ... More
Reference No: OB0048Pages: 1 Published on: 1, January, 1974
Abstract: This is the study of a passive entrepreneur who could not prosper because of lack of initiative, although the environment offered him a lot of opportunities. ... More
Reference No: F&A0115(B)Pages: 11 Published on: 1, January, 1974
Abstract: A newly recruited management trainee presents a breakeven chart to explain the reasons for the losses the company has been sustaining since inception. The chart provokes a lot of discussion. Several questions are raised as to the utility of breakeven analysis in a multi product situation. Suggestions are also made ... More
Reference No: MAR0104Pages: 21Published on: 1, January, 1974
Abstract: The case presents a review of the marketing operations of a medium- sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More
