Latest published cases

Authors: Manikutty, S;

Reference No: BP0255 Pages: 29 Published on: 5, December, 2000

Abstract: Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) is the sole marketing agency for the products produced by different milk co-operative member unions of the state of Gujarat and for those of other states marketing their products under the brand name of Amul. The product range is mostly milk and milk ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jain, Abhinandan K; Chhokar, Jagdeep S; Vyas, Preeta H;

Reference No: MAR0341(A) Pages: 21 Published on: 14, December, 2000

Abstract: This case describes the process of international market selection. Two frameworks - Kotler's Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. Recommendations made to the board, on international marketing strategy that Core should adopt, are given. Vice President, International Division, ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jain, Abhinandan K; Chhokar, Jagdeep S; Vyas, Preeta H;

Reference No: MAR0341(B) Pages: 2 Published on: 14, December, 2000

Abstract: This case describes the comments of the Vice President, International Division, on the process and proposed recommendations on international marketing strategy for Core Healthcare Limited. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Rao, V Venkata;

Reference No: CISG0063EX Pages: 2 Published on: 22, December, 2000

Abstract: This describes the rules related to a PC based single user Project Monitoring Game. The user is provided with the list of 12 activities, their predecessors and expected durations. The activity durations are uncertain. As the game progresses, at the end of each review period, the player has to revise the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Ramani, K V;

Reference No: CMHS0018 Pages: 4 Published on: 1, January, 2001

Abstract: This case deals with the problems faced by a large hospital in developing a Hospital Information System. The case looks at the overall working of the hospital, the existing nature of computer applications, future plans for computerization and the hospital's willingness and preparedness to design and develop a comprehensive information ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Sarang, Deo; Singh, Sanjay Kumar; Raghuram, G; Choudhari, Sanjay;

Reference No: CMA0802(A) Pages: 14 Published on: 1, January, 2001

Abstract: The total market size for edible oils was estimated to be 13 million tons out of which imports amounted to about 4 million tons. This made India the largest importer of edible oils in the world. Various edible oils are consumed in India depending on the regional tastes and preferences. A differential ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Deodhar, Satish Y;

Reference No: CMA0803 Pages: 3 Published on: 1, January, 2001

Abstract: The case is prepared to help farmers and agribusiness students understand the business of cultivating tomatoes and how to reap maximum profit from it. The case examines the cultivation of tomatoes by three agriculturalists and the methodologies they use to make their business profitable. The case also discusses the techniques ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Ramani, K V;

Reference No: CMHS0018-Hindi Pages: 4 Published on: 1, January, 2001

Abstract: इस केस में अस्पताल सूचना प्रणाली विकास में बड़े अस्पताल जिन समस्याओं का सामना कर रहे हैं उन समस्याओं के बारे में बात कही गई है। इस केस में अस्पताल के समग्र कार्यवहन पर प्रकाश डाला गया है, कम्प्यूटर अनुप्रयोगों, कम्प्यूटरीकरण की भावि योजनाओं और एक व्यापक सूचना प्रणाली के डिजाइन व विकास करने के लिए अस्पताल की इच्छा और तैयारी पर भी प्रकाश डाला गया है। इस केस में अस्पताल के कार्यप्रदर्शन के संकेतकों, उनके अनुमानों और रिपॉर्टों की डिजाइन पर ध्यान केन्द्रित किया गया है जिससे अस्पताल के प्रबंधनकर्ता अपनी सेवाएँ सक्षम व प्रभावी रूप से प्रदान करने में सहायता प्राप्त कर सकें। ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

Reference No: BP0260 Pages: 27 Published on: 8, January, 2001

Abstract: This case deals with the issues in sustaining a superior performance in the face of recession. In 1989 the Torrent Group acquired a sick company. The company was turned around by a series of managerial initiatives. A new team of professionals was brought in, formal processes in planning and control were ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

Reference No: BP0258 Pages: 16 Published on: 8, January, 2001

Abstract: The case describes the issues in sustaining the momentum generated by a series of initiatives undertaken by the new management of an acquired company. In 1998, Torrent Group acquired controlling interest in Surat Electricity Company. Under the leadership of Amitab Thakore it initiated series of measures to improve the performance of ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Chandra, Pankaj; Chaudhuri, Shekhar; Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

Reference No: BP0265 Pages: 8 Published on: 8, January, 2001

Abstract: This case describes the situation faced by the management of Torrent Gujarat Biotech Limited (TGBL), a company that was set up to manufacture Penecillin G, an antibiotic, in mitigating unexpected developments in the policy and competitive environment. The economics of the penicillin project changed drastically when the government liberalized the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Chaudhuri, Shekhar; Chandra, Pankaj; Dixit, M R; Koshy, Abraham; Pandey, I M; Rao, Sreenivas S; Rao, V Venkata;

Reference No: BP0256 Pages: 29 Published on: 8, January, 2001

Abstract: The case deals with issues faced by the Torrent Group of companies. As of 1998, the group consisted of nine companies in three different businesses, namely health care, energy, and financial services. With the liberalization of the Indian Economy, the business environment of the group as a whole and that of ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Chandra, Pankaj; Chaudhuri, Shekhar; Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

Reference No: BP0263 Pages: 9 Published on: 8, January, 2001

Abstract: This case deals with the issues in mitigating an unexpected development. The Torrent group decided to integrate backwards by venturing into the production of penicillin. The decision was motivated by the huge demand-supply gap and a favourable public policy. The technology was to be supplied by a company in Czeckoslovakia. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+