Reference No: MAR0261(A)Pages: 12Published on: 1, January, 1980
Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More
Reference No: CMA0534Pages: 12Published on: 1, January, 1980
Abstract: The Chief Executive of the Industrial Cooperative Service Society gets the approval of the managing committee members to enter the marketing of packeted tea. The proposal was sent to the Director of Cooperatives for approval. The Director found that the opportunities in the loose tea market was more than that ... More
Reference No: PROD0160Pages: 4Published on: 1, January, 1980
Abstract: Part I deals with basic computations in PERT network, namely: 1) computation of critical path, 2) expected time to complete the project, 3) probability of completing the project by specified due dates, and 4) manpower loading. Part II deals with the problem of resource levelling in projects under conditions of, 1) single resource requirement, and 2) ... More
Reference No: QM0158Pages: 2 Published on: 1, January, 1980
Abstract: Considers the problem of annual production planning for a handloom development corporation. Despite having a large number of products, formulation leads to a knapsack problem that can be solved easily without a computer and has intuitive appeal. ... More
Reference No: CMA0524Pages: 10Published on: 1, January, 1980
Abstract: Discusses the uncertainties involved in providing tubewells in Chaloda village as a part of the developmental activities of a voluntary agency. Though, formal sources are available for financing the project, the farmers are not organized in getting the finances and managing the project. For want of data of the risk ... More
Reference No: PROD0167Pages: 2 Published on: 1, January, 1980
Abstract: This case deals with the production scheduling of multiple products using a single facility for production. Production rates are assumed to be very high compared to consumption rates. There is a major setup cost for the family of products scheduled and minor set up cost for individual products. The concept ... More
Reference No: BP0163TECPages: 4Published on: 1, January, 1980
Abstract: This note gives the authors' observations, based on their experience of simulated job interviews of forty IIMA students of the Managerial Oral Communication course in the academic year 1979-80. It provides information on how the interviews were structured, the theme of the interviews, preparation made by the students for the ... More
Reference No: CMA0514Pages: 4Published on: 1, January, 1980
Abstract: Scientific forestry in India has been followed since over a century. It is the responsibility of the forest department, manned by members of the Indian Forest Service and the State Forest Services. Forestry education is confined to the forest colleges only. Altogether the development of forestry has so far occurred ... More
Reference No: MAR0259Pages: 22 Published on: 1, January, 1980
Abstract: This is an illustration of a basic study about the adoption of consumer durables using the in-depth (focused) interview technique. Special considerations arising in designing, conducting and interpreting such research are the focus of the case. ... More
Reference No: CMA0532Pages: 16Published on: 1, January, 1980
Abstract: The case brings out the achievement and difficulties faced by a fruits and vegetables cooperative in entering export business. The implications of keen competition and the role of technological innovations in the export business of a cooperative are brought out. The case also highlights the need for a positive role ... More
Reference No: PROD0158TECPages: 10Published on: 1, January, 1980
Abstract: This note basically deals with an overall production requirement planning. All aspects of production planning are viewed from an information systems viewpoint. A structure for production planning and control is formulated and the key decision areas are indicated. ... More
Reference No: F&A0339(C)Pages: 44 Published on: 1, January, 1980
Abstract: Analyses, interprets and illustrates many aspects of the concepts and practices of financial management. The case facilitates discussion of: 1) conversion of a private limited company into a public limited company; 2) public issue; 3) stock exchange listing; 4) cost of capital; 5) capital expenditure planning; 6) capital structure planning; 7) analysis of business and financial risks ... More
Reference No: OB0118TECPages: 8Published on: 1, January, 1980
Abstract: This technical note is based on the author's research of the nature and processes of the emergent social personality of young professionals in India. It explores the nature of transactions between these young professionals and the organizational hierarchy so heavily loaded with experienced managers. The note further postulates how Indian ... More
