Reference No: MAR0258TECPages: 27Published on: 1, January, 1980
Abstract: It is a non-technical description of various issues that arise in sample selection for marketing research studies. Users' point of view has influenced the content and the style of writing of this note. It draws upon the experience of actual marketing research studies which are included as illustrations. It deals ... More
Reference No: CMA0531Pages: 16Published on: 1, January, 1980
Abstract: Gujarat State Marketing Federation came into existence in 1975 as an apex of six regional federations. Though the regional federations saw the immediate benefit for organizing the apex, they soon found that the apex was competing with the members in many areas. The Chief Executive of the Apex Federation introduced a ... More
Reference No: F&A0339(B)Pages: 39Published on: 1, January, 1980
Abstract: Analyses, interprets and illustrates many aspects of the concepts and practices of financial management. The case facilitates discussion of: 1) conversion of a private limited company into a public limited company; 2) public issue; 3) stock exchange listing; 4) cost of capital; 5) capital expenditure planning; 6) capital structure planning; 7) analysis of business and financial risks ... More
Reference No: OB0117TECPages: 5 Published on: 1, January, 1980
Abstract: Discusses the conflict?cooperation problem in industrial settings. After a brief mention of the Lewinian theory of conflict, potential sources of industrial conflict as well as the ways and methods of reducing and resolving the industrial conflict have been suggested. Taking the position that conflict and cooperation are two extremes ... More
Reference No: CMA0520Pages: 2Published on: 1, January, 1980
Abstract: A non-official rural development agency took up a rural works programme in Pratappur block of Hazibagh district, Bihar, to create additional irrigation facilities through excavation and construction of tanks and check dams, and to provide wage employment to local unskilled labourers. A schedule of work was prepared on the assumption ... More
Reference No: F&A0338Pages: 5 Published on: 1, January, 1980
Abstract: An introductory case in internal auditing. The role and the detailed duties and responsibilities of the internal audit department are described. The department's utility and effectiveness are the issues for discussion. ... More
Reference No: PROD0164Pages: 3Published on: 1, January, 1980
Abstract: The case deals with the design of an optimal preventive maintenance cycle for a machine with a pre?specified preventive maintenance schedule and breakdown pattern. The aim is to develop a cycle that will minimize expected cost of preventive maintenance and breakdown repairs per period. ... More
Reference No: ECO0267TECPages: 9Published on: 1, January, 1980
Abstract: The note discusses the nature and operations of typical ancillary industries in the small scale sector. It emphasizes the economic and managerial factors that are significant in the working of ancillary industries. It includes material on Government policy for development of ancillaries in the small scale sector. ... More
Reference No: P&IR0001(A)Pages: 10Published on: 1, January, 1980
Abstract: Deals with the problems of promotion for an employee who has acquired all possible qualifications and yet cannot be considered for promotion. The thoughts of his immediate supervisor and those involved with him give us an indication of the issues involved in promotions. ... More
Reference No: MAR0220TECPages: 11Published on: 1, January, 1980
Abstract: There is a set of ingredients that have to be blended in order to accomplish marketing objectives. Advertising is one of the several forces contributing to awareness, comprehension, conviction and action. Other factors will vary, depending on whether it is a consumer or industrial product. Advertising decisions have to be ... More
Reference No: CMA0528TECPages: 5Published on: 1, January, 1980
Abstract: Contains the description of various concepts frequently confronted in the study of agricultural finance. These include agricultural finance, direct and indirect finance, financial intermediation, financial instruments, credit, loan, liquidity, leverage, collaterals or security, delinquency, default and foreclosure, various cost concepts and single proprietorship. ... More
Reference No: P&IR0139TECPages: 8Published on: 1, January, 1980
Abstract: Highlights important steps in the process of analysis after data have been collected. It outlines how analysis should be carried out. It is useful for students /participants taking courses in research methodology. ... More
Reference No: OB0115TECPages: 5Published on: 1, January, 1980
Abstract: Nonverbal communication confirms, contradicts or acts as a powerful substitute for verbal communication in almost all interpersonal transactions. In his book, "Manwatching??A Field Guide to Human Behaviour," highly illustrated with field observations, Desmond Morris shows how people signal their attitudes, desires and innermost feelings more powerfully through unconscious bodily ... More
