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Latest published cases

List of Latest Published Cases

  1. Lotus Thread Company Limited (C)

    Authors: Jain, Abhinandan K; Raghuram, G;

    Reference No: PROD0228(C) Pages: 9 Published on: 1, January, 2000

    Abstract: This case follows up the case Lotus Thread Company Limited(A) (LTCL-A) by focusing on an important area in the logistical decision making hierarchy. The main issue is that of distribution network design and some of its major consequences. The company, while examining its logistics network has identified three options ... More

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  2. FoodWorld (D): Design of MIS

    Authors: Gupta, Achin; Parikh, Anurag; Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

    Reference No: MAR0325(D) Pages: 12 Published on: 1, January, 2000

    Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More

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  3. Arun Ice Cream

    Authors: Koshy, Abraham; Venkiteswaran, N;

    Reference No: BP0253 Pages: 17 Published on: 2, March, 2000

    Abstract: The case discusses the evolution and growth of a start-up entrepreneurial venture in ice cream manufacture. It examines the overall corporate strategy and the consistency or otherwise of the functional strategies pursued by the company management. ... More

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  4. Logit Modelling: A Note

    Authors: Banerjee, Arindam;

    Reference No: MAR0336TEC Pages: 5 Published on: 14, March, 2000

    Abstract: This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis discriminant analysis. ... More

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  5. Blaze Department Stores

    Authors: Banerjee, Arindam;

    Reference No: MAR0337 Pages: 11 Published on: 16, March, 2000

    Abstract: This case provides a setting to develop a data analysis plan. Research objectives and research design in this case do not blend well and hence these are additional complications. This case provides adequate opportunity to students to resolve issues using multiple sources of secondary information. Paucity of appropriate information in ... More

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  6. Mid West Retail Consumer Finance Services (B): Sarah Jablonski's Dilemma

    Authors: Banerjee, Arindam;

    Reference No: MAR0338(B) Pages: 11 Published on: 30, March, 2000

    Abstract: The case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. The case is based on a moderately sized credit card company in mid-West United States. ... More

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  7. Mid West Retail Consumer Finance Services (A)

    Authors: Banerjee, Arindam;

    Reference No: MAR0338(A) Pages: 9 Published on: 30, March, 2000

    Abstract: This case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. It is based on a moderately sized credit card company in Mid-West United States. ... More

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  8. Farmaid Tractors Limited

    Authors: Raghuram, G;

    Reference No: QM0242 Pages: 19 Published on: 23, October, 2000

    Abstract: Farmaid Tractors Limited (FTL) was a tractor company with a 20% market share, and aiming to be the market leader within next five years. The tractor industry in India had become very competitive, with growth in capacity outstripping the growth in demand. Customer preference and demands had changed in the context ... More

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  9. Maruti Udyog Limited: Industrial Unrest of 2000

    Authors: Maheshwari, Sunil Kumar;

    Reference No: P&IR0183 Pages: 10 Published on: 9, November, 2000

    Abstract: Case presents the events related to Industrial Unrest at Maruti Udyog Limited in 2000. Issues related to incentive policies, role of external unions and political leadership is presented in the case. The case is also a reflection of historical perspective of Industrial Relations. The changed economy of the country has made ... More

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  10. The Blazing Flame

    Authors: Joseph, Jerome;

    Reference No: BP0257 Pages: 4 Published on: 8, January, 2001

    Abstract: This case presents the growth and challenges faced by an entrepreneur. The narration is by a young member of the organization. Mr. U.N. Mehta, the founder of Torrent Group, started his career as a medical representative in a Swiss multinational company. He left this job to set-up his own ... More

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  11. Torrent Gujarat Biotech Limited (B)

    Authors: Chandra, Pankaj; Chaudhuri, Shekhar; Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0263(B) Pages: 12 Published on: 8, January, 2001

    Abstract: This case describes the efforts of Torrent Gujarat Biotech Limited to mitigate unexpected developments in implementing a backward integration project. The management decided to develop the technology indigenously. It collaborated with a consortium of scientists in Europe and a research laboratory in USA. As of 1995, it was required to evaluate ... More

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  12. Torrent Pharmaceuticals Limited

    Authors: Chandra, Pankaj; Chaudhuri, Shekhar; Dixit, M R; Koshy, Abraham; Pandey, I M; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0262 Pages: 47 Published on: 8, January, 2001

    Abstract: The case describes the strategy formulation and implementation issues facing the top management of Torrent Pharmaceuticals Limited. In 1998, the company was among the top five pharmaceuticals companies in India. Significant domestic and international changes in the competitive, regulatory, and technological environment had threatened the sustenance of the performance of the ... More

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  13. Torrent Cables Limited (B)

    Authors: Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0260 Pages: 27 Published on: 8, January, 2001

    Abstract: This case deals with the issues in sustaining a superior performance in the face of recession. In 1989 the Torrent Group acquired a sick company. The company was turned around by a series of managerial initiatives. A new team of professionals was brought in, formal processes in planning and control were ... More

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  14. Surat Electricity Company

    Authors: Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0258 Pages: 16 Published on: 8, January, 2001

    Abstract: The case describes the issues in sustaining the momentum generated by a series of initiatives undertaken by the new management of an acquired company. In 1998, Torrent Group acquired controlling interest in Surat Electricity Company. Under the leadership of Amitab Thakore it initiated series of measures to improve the performance of ... More

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  15. Torrent Gujarat Biotech Limited (C)

    Authors: Chandra, Pankaj; Chaudhuri, Shekhar; Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0265 Pages: 8 Published on: 8, January, 2001

    Abstract: This case describes the situation faced by the management of Torrent Gujarat Biotech Limited (TGBL), a company that was set up to manufacture Penecillin G, an antibiotic, in mitigating unexpected developments in the policy and competitive environment. The economics of the penicillin project changed drastically when the government liberalized the ... More

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