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Latest published cases

List of Latest Published Cases

  1. Motivation Research

    Authors: Arul, Assumptha; Mohan, Manendra; Vora, M N;

    Reference No: MAR0233TEC Pages: 10 Published on: 1, January, 1977

    Abstract: This note describes "motivation research" in some detail. The elements constituting the "why" of purchase and consumption behaviour are briefly explained. The techniques, i.e., projective and nonprojective, are illustratively explained. Finally, the note discusses the importance of motivation research in market research. ... More

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  2. Disk Sorting

    Authors: Patel, Nitin R;

    Reference No: QM0122TEC Pages: 4 Published on: 1, January, 1977

    Abstract: Describes the problem of sorting files that are too large to be resident in the main memory of a system with random-access devices. Drum sorting is analyzed first. The complication in analysis due to significant seek times is explained. A simplified situation where transfer and compute times are small is ... More

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  3. Fruits and Vegetables Canning Project of the Gujarat Agro Industries Corporation Limited

    Authors: Vathsala, S; Moulik, T K;

    Reference No: BP0106 Pages: 16 Published on: 1, January, 1977

    Abstract: Focuses on: How does one evaluate a given strategy? How does an organization exploit different opportunities? What are the abilities of the organization to take risks? What are the critical areas in a given situation and how do these affect corporate performance? ... More

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  4. Urvashi Spinning Mills

    Authors: Balakrishnan, K;

    Reference No: F&A0307 Pages: 2 Published on: 1, January, 1977

    Abstract: Deals with a problem in overhead cost variance. The excess consumption of steam in a spinning mill has to be analyzed into variances arising from 1) cost of producing steam, 2) hourly rate of supply of steam, 3) number of hours worked, and 4) efficiency of spinning. Requires logic rather than application of standard ... More

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  5. Delhi Distributors (Private) Limited**

    Authors: Mehta, S C;

    Reference No: MAR0167 Pages: 7 Published on: 1, January, 1977

    Abstract: The case deals with product line evaluation of a mediumsized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More

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  6. Fertilizers Limited

    Authors: Korgaonker, M G;

    Reference No: PROD0126TEC Pages: 10 Published on: 1, January, 1977

    Abstract: Deals with incentive schemes in a large firm producing fertilizers. The variety of jobs prevailing in such a firm makes the designing of suitable incentive schemes quite complex. The case primarily involves evaluation of group incentive schemes and incentives computation for workers in different groups. ... More

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  7. Gujarat Corporation

    Authors: Monappa, Arun;

    Reference No: P&IR0032 Pages: 19 Published on: 1, January, 1977

    Abstract: The case deals with the evaluation of two selection instruments, the IQ test and the written essay type test, on the basis of an organization's experience. ... More

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  8. Promonkar Safes Limited (an exercise in profit sharing)

    Authors: Menon, C D;

    Reference No: P&IR0120EX Pages: 3 Published on: 1, January, 1977

    Abstract: Covers the situation where the management is forced to evolve alternative strategies in profit sharing, combining improved productivity incentive payments and annual bonus payments. ... More

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  9. Radio Valves Corporation

    Authors: Balakrishnan, K;

    Reference No: F&A0305 Pages: 1 Published on: 1, January, 1977

    Abstract: Presents a problem in labour cost variances. Requires computation of wage rate, labour mix and labour efficiency variances. ... More

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  10. Mathematica Limited

    Authors: Dholakia, Nikhilesh; Mukhopadhyay, Sipra;

    Reference No: MAR0162 Pages: 11 Published on: 1, January, 1977

    Abstract: The last quarter of 1976 saw a price war breaking out in the electronic calculator industry. The case focuses on the pricing decisions faced by a new fictitious firm planning to enter the electronic calculator market. ... More

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  11. Pragati Chemicals (B)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0197(B) Pages: 9 Published on: 1, January, 1977

    Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More

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  12. TELCO: Manpower Planning (A)

    Authors: Malya, M Meenakshi; Sachdeva, P S;

    Reference No: P&IR0072(A) Pages: 7 Published on: 1, January, 1977

    Abstract: This case deals with the problems of manpower planning for workers' category in TELCO, Poona. It gives the steps followed by the Manpower Planning Cell between 1969-73 up to the stage of submission of Manpower Planning Proposal No.2. This proposal identifies the phased needs for manpower, locates alternative sources for ... More

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  13. Rattangarh Gramodhyog Mandal

    Authors: Moulik, T K;

    Reference No: CMA0451 Pages: 6 Published on: 4, November, 1977

    Abstract: This case is based on field observations about marketing of wool by the growers to an organized sector run by the Khadi and Gramodhyog. It brings out the problems of price negotiations, quality control, and related marketing problems which need to be solved for efficient management. ... More

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  14. ABC Corporation

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0184 Pages: 17 Published on: 1, January, 1978

    Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an airconditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More

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  15. Suketu Textile Machinery Components

    Authors: Khurana, Rakesh; Bhandari, Labdhi R;

    Reference No: MAR0195 Pages: 4 Published on: 1, January, 1978

    Abstract: Describes the recent entry of a textile machinery components manufacturer into the market, and discusses the old pricing strategy. The company needs a strategy with regard to pricing and other elements for introducing new products. The case can be used to illustrate alternative pricing strategies at the introductory and other ... More

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