Reference No: MAR0060Pages: 17Published on: 1, January, 1967
Abstract: The case revolves around the concept of the purchase decision making unit for industrial marketing. The participants are expected to identify the individuals of each decision making unit and their role in the purchase decision making process. A number of decision situations are described. Excerpts from the research study, "Purchasing ... More
Reference No: OB0037Pages: 9Published on: 1, January, 1967
Abstract: The case deals with the expansion and diversification of Hindustan Lever and the organizational choice that was made to meet the new demands of the situation. It also discusses the role and membership of committees in relation to organizational studies. Lastly, it describes the way a consultant studied the problem ... More
Reference No: PROD0047(C)Pages: 2 Published on: 1, January, 1967
Abstract: The case gives information about the frequency of breakdowns occurring in a particular depot of the transport undertaking as also details about the time needed for repair. Students have to determine the optimum size of repair crews that should be maintained at the depot. ... More
Reference No: CMA0079Pages: 12Published on: 7, February, 1967
Abstract: The case is about a study of the economics of exporting raw materials for cattle feed and substituting the exported quantity of nutrients by growing fodder crops versus not exporting it. The case was used for class discussion as one of the macro-level problems of Indian Agriculture in MAI course. ... More
Reference No: CMA0076Pages: 10Published on: 20, February, 1967
Abstract: The firm's dilemma regarding exports to U.K. in view of the changed cost structure, government desire to encourage exports to U.K. versus the conditions created due to bilateral agreements which promote exports to soft currency areas. ... More
Reference No: CMA0080Pages: 12Published on: 14, March, 1967
Abstract: The case is on costing of farm power used by Indian farmers. The concepts of total operating cost, fixed cost, variable cost, opportunity cost, etc. for different sources of farm power (e.g. bullocks, power tiller, tractors, etc.) are discussed. Factors affecting the rate of replacement of bullock power by ... More
Reference No: CMA0081Pages: 13Published on: 21, March, 1967
Abstract: Deals with many managerial techniques such as planning, coordination, optimal utilization of natural resources and study of alternative sources of farm power for cost minimization. It highlights the concept of opportunity cost, incremental cost profit analysis with given restraints regarding adoption of new techniques such as mechanical power for Indian ... More
Reference No: CMA0097(A)Pages: 9Published on: 19, October, 1967
Abstract: The case relates to the problem of developing sales organization for Amuldan. Detailed information on which manager could set in defining job specification and sales training is provided. ... More
Reference No: CMA0097(B)Pages: 4Published on: 19, October, 1967
Abstract: The case relates to the problem of developing sales organization for Amuldan. Detailed information on which manager could set in defining job specification and sales training is provided.
... More
Reference No: ECO0155Pages: 36 Published on: 1, January, 1968
Abstract: Deals with a pricing problem in the public sector. The pricing of natural gas, which was obtained as a by product in some of the oilfields of the Oil and Natural Gas Commission, became a controversial issue because of the monopolistic position of the Commission. An arbitrator was appointed by ... More
Reference No: PROD0057(A)Pages: 12 Published on: 1, January, 1968
Abstract: The case explains the way a company has prepared its plans for developing and introducing a new product to the market. It highlights the difficulties it had to face while going through the technological change, i.e., applied research, development, marketing and after?sales service. It also highlights the need ... More
Reference No: F&A0091Pages: 22 Published on: 1, January, 1968
Abstract: Essentially pertains to the company's annual report which reports a profit for the year under consideration while the balance sheet shows an accumulated loss. In the computation of this profit, items like depreciation, preference dividend, amortised expenses, etc have been excluded. In the class, the relevance or otherwise of the ... More
