Abstract
Case (A) describes the evolution of a family owned business over forty seven years, from paper trading to a multi business organization. The group, managed by three generations of a family, now faces either stagnation or entry into new and unknown fields. The case provides an opportunity to identify and evaluate the business strategies of the group in the past and suggest strategic shifts for the future.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | BP0108(A) |
| Title | Kumar Enterprises (A) |
| Pages | 10 |
| Published on | Jan 1, 1978 |
| Year of Event | 1977 |
| Authors | Jain, Vivek; Balakrishnan, K; |
| Area | Strategy (STR) |
| Discipline | Innovation and Entrepreneurship, Strategic Management |
| Sector | Manufacturing, Trade |
| Country | India |
| City | Delhi, Kolkata |
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