Latest published cases

Authors: Raghuram, K; Tripathy, Arabinda;

Reference No: QM0186TEC Pages: 6 Published on: 1, January, 1983

Abstract: This is a general note on purchasing, dealing with the role of purchasing, different types of purchasing, and different stages in purchasing. The aim of the note is to introduce the purchasing function to students. ... More

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Authors: Pandey, I M;

Reference No: F&A0362TEC Pages: 9 Published on: 1, January, 1983

Abstract: This note explains in simple style the use of ratios in assessing the financial performance of a company. ... More

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Authors: Saiyadain, M S;

Reference No: BP0144(G) Pages: 28 Published on: 1, January, 1983

Abstract: Starting with the history of industrial relations and unionism, attention is directed to key areas which off and on have accounted for the industrial relations problems in Voltas. These areas are: amalgamation of associated companies, EDP, emergence of VOLSA, contract labour, and agitation by instalment. The stands taken by the ... More

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Authors: Joag, S G; Mehta, S C;

Reference No: BP0144(E) Pages: 30 Published on: 1, January, 1983

Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More

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Authors: Satia, J K; Thomas, J S; Thomas, Philip S;

Reference No: P&IR0160 Pages: 27 Published on: 1, January, 1983

Abstract: Matsushita Electric of Japan is among the world's largest consumer electronics companies. Half of its sales and a quarter of its workers are, however, outside Japan. The case describes the operations of Novino Batteries, one of two nearly identical Matsushita joint ventures in India that were established in 1972. The case ... More

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Authors: Mohan, Manendra;

Reference No: MAR0275(C) Pages: 3 Published on: 1, January, 1983

Abstract: The case focuses on the need for analysis and introspection for developing advertising objectives and strategy. Interaction between the advertiser and the agency is considered, and various stages of development of strategy and objectives are brought into focus. ... More

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Authors: Korgaonker, M G;

Reference No: BP0144(C) Pages: 52 Published on: 1, January, 1983

Abstract: Gives a historical overview of the manufacturing operations, and outlines the organizational setup for manufacturing. Discusses the strengths, weaknesses, threats, opportunities and the thrust of the manufacturing policy, and the strategic shift required for attaining the corporate objective of "Profit-Growth-Excellence." ... More

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Authors: Mohan, Manendra;

Reference No: MAR0281 Pages: 14 Published on: 1, January, 1983

Abstract: Reviews an advertising campaign prepared by a new advertising agency for CaliBer Suitings that were relatively new in the market. A relatively unconventional approach was used in the campaign. A detailed posttest of the campaign was undertaken; the case is concerned with the evaluation of this research and ... More

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Authors: Chaudhuri, Shekhar;

Reference No: BP0174 Pages: 35 Published on: 1, January, 1983

Abstract: Punjab Tractors Limited was promoted by Punjab State Industrial Development Corporation on 27th June, 1970 at Chandigarh with the immediate main objective of setting up a plant for the manufacture of Swaraj 20 and 30 HP tractors. The case describes the process by which the product, the first major creation of Indian science ... More

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Authors: Verma, Pramod;

Reference No: P&IR0156(A) Pages: 5 Published on: 1, January, 1983

Abstract: This exercise deals with the issue of salary revision due to inflationary trends and resultant disparities between the salaried staff and the wage earners. Part A provides the data, while Part B describes the methodology for decisionmaking. The case may be used as skill-building tool. ... More

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Authors: Monappa, Arun; Khare, A;

Reference No: P&IR0152(B) Pages: 4 Published on: 1, January, 1982

Abstract: The case discusses the change from one type of appraisal system to another. The causes for the change, the problems of the old system and the needs of the organization in the changed environment are some of the factors considered. An appraisal format is also enclosed. ... More

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Authors: Roy Dholakia, Ruby; Jain, Abhinandan K;

Reference No: MAR0272TEC Pages: 8 Published on: 1, January, 1982

Abstract: The note has four sections: Section 1: What is measured in marketing? Section 2: What is measurement? Section 3: How to select measures (scales), and Section 4: How to ensure validity and reliability of measures. The note is written with marketing decision-makers and marketing research executives as primary audiences. ... More

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Authors: Jajoo, B H;

Reference No: QM0166(F)TEC Pages: 17 Published on: 1, January, 1982

Abstract: The note covers input/output structures, interrupts and unibus. ... More

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Authors: Saiyadain, M S;

Reference No: P&IR0151(B) Pages: 10 Published on: 1, January, 1982

Abstract: This case gives the memorandum of settlement agreed upon and signed by the representatives of the union and the management. ... More

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