Reference No: CMA0226(A)Pages: 6Published on: 1, August, 1972
Abstract: The case deals with the marketing strategy adopted by the company to market power tillers. It analyses the results of such a strategy allows students to consider ways means of improving the situation. Students are able to work out alternatives marketing strategies. ... More
Reference No: CMA0230(B)Pages: 4Published on: 31, July, 1972
Abstract: The Protein Foods Association has planned to organize a consumer survey on the diet habits of urban population to determine the consumption pattern. They think that information obtained from this study could be used to develop new protein foods acceptable to the consumer. The case describes the methodology that can ... More
Reference No: CMA0229(A)Pages: 13Published on: 31, July, 1972
Abstract: This case deals with a proposal to set up a farm service centre, a farm-equipment and custom hiring centre in different parts of the state. The case can be used as an exercise in feasibility study. ... More
Reference No: CMA0230(C)Pages: 6Published on: 31, July, 1972
Abstract: This is in continuation of the Case B. In response to an enquiry regarding the willingness of organizations to carry out a market survey, a number of proposals are received from different organizations. The case describes one such proposal in detail. This can be used to illustrate the considerations one ... More
Reference No: CMA0230(A)Pages: 8Published on: 31, July, 1972
Abstract: The Protein Foods Association of India is interested in developing a campaign to educate people about the nutritional value of food items in their diet. They thought that public ignorance on the protein deficiency in the diet is one of the major factors responsible for the lack of adequate protein ... More
Reference No: CMA0222TECPages: 3Published on: 25, July, 1972
Abstract: The focus is on the procedures for selecting the areas for formulating the schemes for financing, and whether agricultural financing by commercial banks should be done in selected areas or should be spread to all the branches of the banks. ... More
Reference No: CMA0233Pages: 11Published on: 16, June, 1972
Abstract: The case is about the financing of eucalyptus plantation which has a good scope in Mysore state. An outline of the project was prepared by Agricultural Finance Corporation circulated among the member banks. The Manager, Agricultural Finance Department of a National Bank prepared a note for the Board of Directors ... More
Reference No: CMA0209Pages: 9Published on: 1, June, 1972
Abstract: A company submits a project report to manufacture power tillers, power threshers and power sprayers to the New Age Finance Corporation. The company wanted to have a loan of Rs 3 lakh. The Managing Director of the corporation wanted to have an evaluation report from the point of view of its ... More
Reference No: CMA0216Pages: 3Published on: 1, June, 1972
Abstract: The case is based on the loan application submitted by a farmer to the Bank for the purchase of a power tiller. The Branch Manager prepared draft alternative plans for farm business income before after the purchase of a power tiller. On the basis of these alternative plans he was ... More
Reference No: CMA0224TECPages: 7Published on: 27, May, 1972
Abstract: The note examines the points a farmer should take into consideration while planning to use credit. It examines the various criteria to be considered by the lender as well as the borrower. ... More
Reference No: CMA0225TECPages: 2Published on: 27, May, 1972
Abstract: The note examines the reasons for rejection of the request for loans of agricultural finance by a particular commercial bank, classifies the reasons into several categories. ... More
Reference No: CMA0215Pages: 8Published on: 15, February, 1972
Abstract: Having understood the importance of the new seed industry, the chairman of National Bank Limited was thinking of developing a project on hybrid seed production. In the meantime, the National Seed Corporation, which had undertaken hybrid seed production in Mysore State, approached the bank with a suggestion that the bank ... More
Reference No: CMA0245Pages: 17Published on: 7, February, 1972
Abstract: The case provides comparison between old and modernized machinery in respect of milling performance. It highlights the nature of problems that arise in the process of modernization. It also helps in evaluation of milling performance. ... More
Reference No: CMA0211Pages: 12Published on: 10, November, 1971
Abstract: The case discusses the feasibility of establishing a cold storage for potatoes in Banaskantha district of Gujarat State. To study the feasibility of the plant, the production pattern of potatoes, marketing pattern, costs involved in operating the cold storage are analysed. Also, the case covers the technical, economic, organizational feasibilities ... More
Reference No: CMA0026(B)Pages: 6Published on: 10, November, 1971
Abstract: The case is in continuation of the case "Landvi Marketing Society". The Landvi Society was interested in exporting lime juice and the details regarding the attempts made by the firm are given in the first case. This case analyses the economic considerations involved in developing an export market. The monthly ... More
