Reference No: CMA0577TECPages: 6Published on: 1, January, 1983
Abstract: Emphasizes a few points dealing with the importance of and problems in collecting secondary and primary data for project formulation. Some suggestions for cost effectiveness in data collection have been made and some issues raised. Data requirements for formulating forestry projects have been listed. ... More
Reference No: MAR0282Pages: 15Published on: 1, January, 1983
Abstract: The case is concerned with the entire process of advertising planning for a new product launch in a highly competitive market. The case begins with the initial brief given to the advertising agency by the client. A series of multimedia campaigns in different parts of the country are considered. The ... More
Reference No: P&IR0157TECPages: 8 Published on: 1, January, 1983
Abstract: The note examines the nature of the personnel function, its linkages to organizational viability, and examines this aspect in terms of three dimensions IR, selection and retention subsystems in terms of the future scenario. ... More
Reference No: QM0185TECPages: 4Published on: 1, January, 1983
Abstract: Lays the basis for discussion of structured systems analysis techniques. It describes the phases of development for computer- based information systems. ... More
Reference No: OB0165(Part I & II)Pages: 9, 5Published on: 1, January, 1983
Abstract: This case describes the organizational structure of an advertising company set up in 1982 in Andhra Pradesh. It has two parts. The first part presents the organizational structure in the early stages of the company and the problems faced by the company. The second part presents the revised organizational structure and ... More
Reference No: BP0144(G)Pages: 28Published on: 1, January, 1983
Abstract: Starting with the history of industrial relations and unionism, attention is directed to key areas which off and on have accounted for the industrial relations problems in Voltas. These areas are: amalgamation of associated companies, EDP, emergence of VOLSA, contract labour, and agitation by instalment. The stands taken by the ... More
Reference No: CMA0575TECPages: 13Published on: 1, January, 1983
Abstract: This note discusses the nature, scope, merits and demerits of selective credit control policy. It also discusses the rationale and main features of this policy in India. ... More
Reference No: MAR0280Pages: 17Published on: 1, January, 1983
Abstract: The case deals with the problem of communicating special features of a trademark referring to processing of fabric to the target audience. A comprehensive research was commissioned by the company for obtaining data on behavioural characteristics and awareness of advertising for this and similar processes. The focus is on the ... More
Reference No: P&IR0156(A)Pages: 5Published on: 1, January, 1983
Abstract: This exercise deals with the issue of salary revision due to inflationary trends and resultant disparities between the salaried staff and the wage earners. Part A provides the data, while Part B describes the methodology for decision making. The case may be used as skill- building tool. ... More
Reference No: CMA0582(A)Pages: 13Published on: 1, January, 1983
Abstract: Deals with the functioning of integrated cooperative structure in a geographical area, and explores the possibility of replicability of the experiences in another area under the cooperative framework. The case also examines the role that Samakya, a rural development agency, can play in promoting vertical integration in paddy processing and ... More
