Latest published cases

Authors: Garg, Pulin K; Parikh, Indira J;

Reference No: OB0083TEC Pages: 7 Published on: 1, January, 1976

Abstract: The concept of motivation is grounded in the basic assumptions of the nature of man and in the stance??social and personal?? toward life and its phenomenon. This note attempts to discuss the viability of the concept of motivation in the Indian context, keeping in mind the Indian manager's goals ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0173(B) Pages: 7 Published on: 1, January, 1976

Abstract: In 1966, Dunlop had commissioned a study to look into the media habits of truck drivers and owners who were primarily responsible for deciding on buying truck tyres. The idea was to arrive at a suitable media mix for the new theme of advertising to be launched by Dunlop in 1967. The ... More

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Authors: Ram Mohan, A V; Malya, M Meenakshi;

Reference No: QM0101(B) Pages: 4 Published on: 1, January, 1976

Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

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Authors: Anubhai, Prafull; Kaul, Mohan; Luthral;

Reference No: QM0114 Pages: 6 Published on: 1, January, 1976

Abstract: Pertains to the marketing information system originally developed at the Rustom Jehangir Mills. Presents the company background and present market position, and identifies the marketing information needs of the various levels of management. Illustrative formats have also been included in the case. ... More

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Authors: Papola, T S; Paul, S;

Reference No: ECO0216TEC Pages: 15 Published on: 1, January, 1976

Abstract: The note covers the following three aspects: (i) an account of the evolution of GOI policy on balanced regional development and development of backward areas, and the existing fiscal and financial incentives for the purpose; (ii) some analytical techniques useful for the study of the levels and trends of regional ... More

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Authors: Wadhva, C D; Bhandari, B R;

Reference No: ECO0233 Pages: 16 Published on: 1, January, 1976

Abstract: This case deals with the intricacies of international contracting in the export-import business, including the problems of exchange rate fluctuations. The case specifically focuses on the export contract of Super Traders Ltd, Bombay (an export house), with the Textile Trading Corporation, Tedda (Tedda Arab Kingdom), concluded in 1964 on a principal ... More

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Authors: Murthy, K R S;

Reference No: BP0081(C) Pages: 5 Published on: 1, January, 1976

Abstract: A sequel to the Punjab National Bank (B) (BP0082) case. It describes the bank officials reactions to the changes introduced by Mr Prakash Tandon [described in Case (B)]. It highlights the perceptions about the change agent and the problems created by the changes. ... More

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Authors: Kulkarni, G R;

Reference No: BP0091(A) Pages: 19 Published on: 1, January, 1976

Abstract: Sets out the background, including the policy considerations that led to the setting up of the company (FCI), its assigned tasks and objectives, and the initial perception of top management of the corporation and interested outsiders about the strategy it had to adopt to achieve the set tasks. Students would ... More

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Authors: Dholakia, Nikhilesh;

Reference No: MAR0148TEC Pages: 5 Published on: 1, January, 1976

Abstract: This note is part of the "Techniques for Marketing Decisions" series. It describes a simple technique for breaking down the main product benefit into several associated benefits. The "benefit tree" so generated can be used for market segmentation, product differentiation, promotional strategy, etc. ... More

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Authors: Shamihoke, A C; Rama Rao, T P;

Reference No: QM0077TEC Pages: 8 Published on: 1, January, 1976

Abstract: Provides a general introduction to a) linear and binary search techniques, and b) selection, exchange, shell, insertion, radix and merge sorting techniques. ... More

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Authors: Khurana, Rakesh;

Reference No: MAR0166 Pages: 16 Published on: 1, January, 1976

Abstract: The case involves taking a decision on the type of packing to be used for various types of vegetable and cereal seeds. A number of criteria like nonspillage, protection from pests and moisture, and price on packaging have to be taken into account in choosing the packaging material. A ... More

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Authors: Gupta, Subroto Sen; Sethna, Beheruz;

Reference No: MAR0180(A) Pages: 11 Published on: 1, January, 1976

Abstract: In 1969, CARE India executives were interested in selling the idea of proper nutrition for a healthier life to the rural population. They believed that the same marketing principles, style of advertising and media strategy used in urban commercial sales campaigns could be applied to a rural noncommercial campaign. A ... More

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Authors: Dholakia, Nikhilesh;

Reference No: MAR0214TEC Pages: 3 Published on: 1, January, 1976

Abstract: This note is a part of the series, "Techniques for Marketing Decisions." It describes an approach to quoting the most appropriate price in a competitive bidding situation. ... More

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