Abstract
Clearasil is an anti pimple cream, a brand leader in its category, marketed by Richardson Hindustan Limited. The company had appointed a research agency to gauge the impact of a recent Clearasil radio commercial. The case records in detail the methodology and the findings; and at the end poses questions about the conclusions to be drawn for evaluating the radio commercial that was being tested.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0175 |
| Title | Clearasil |
| Pages | 10 |
| Published on | Jan 1, 1976 |
| Year of Event | 1975 |
| Authors | Gupta, Subroto Sen; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Strategic Management |
| Sector | Manufacturing |
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