Reference No: PROD0169TECPages: 10Published on: 1, January, 1981
Abstract: The case deals with the company standardization activity at NEL. Various aspects of standardization such as set up, coverage benefits from standardization, sources of information, etc. are covered. ... More
Reference No: MAR0265(F)TECPages: 5Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: ECO0275TECPages: 10Published on: 1, January, 1981
Abstract: In this paper, the framework has been indicated within which planning is carried out, at the economy-wide level, for an over-populated agriculture-based economy, like India. The interaction of objectives and constraints in determining the appropriate model has been highlighted. The methodological discussion on planning models is particularly relevant for studying ... More
Reference No: CMA0533Pages: 21Published on: 1, January, 1981
Abstract: A state marketing federation, taking advantage of the scheme of the National Cooperative Development Corporation, started a cold storage without a detailed feasibility report. The unit failed to get sufficient volume of business. Inefficient management made the cold storage unpopular with the users. some consultants were called in to suggest ... More
Reference No: CMA0550Pages: 8Published on: 1, January, 1981
Abstract: The article reviews the technological dimension, marketing, distribution channels, and market development of veterinary products. The other areas covered are target estimation, pricing of products, and market personnel management. ... More
Reference No: MAR0261(C)Pages: 11Published on: 1, January, 1981
Abstract: Relates to description of findings and action recommendations following the preparation and initial analysis of data [presented in Case (B) (MAR0261(B))]. Issues raised relate to drawing of inferences out of analysis of data; combining inferences from several studies; deriving action recommendations from findings; and evaluation of findings and recommendations. ... More
Reference No: P&IR0150(A)Pages: 4Published on: 1, January, 1981
Abstract: Case (A) provides data on the confidential reports written by a health employee's officers. An adverse entry was recorded in the confidential report of the employee. His immediate supervisor made charges against him. The employee had subsequently appealed against the charges. Case (B) P&IR0150(B) deals with the departmental ... More
Reference No: CMA0538(D)Pages: 23Published on: 1, January, 1981
Abstract: Deals with cashewnut development through the Plantation Corporation of Kerala as a sub-project of the Kerala Agricultural Development Project. A delay in government procedures in transferring property from one department to the government-owned corporation has created problems. It raises questions as to why these procedural problems were not taken into ... More
Reference No: MAR0265(D)TECPages: 6Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: MAR0276(B)Pages: 6 Published on: 1, January, 1981
Abstract: The case describes preliminary analysis done on the data collected in Phase II of the research described in Case (A) (MAR0276(A)). It can be used for understanding and evaluating the preliminary data analysis. Use of some non parametric statistical techniques could be demonstrated for making inferences about different segments ... More
Reference No: ECO0273TECPages: 35 Published on: 1, January, 1981
Abstract: In this paper we are concerned with the issues related to the instruments used by the government for ensuring that the targets specified in the Five Year Plans are achieved. The instruments used in the agricultural, industrial and foreign trade sectors are considered separately. Price and non-price instruments have been ... More
Reference No: CMA0548Pages: 12Published on: 1, January, 1981
Abstract: Helps in understanding the gains of vertical integration in a commodity system, and the long-term gains of processing versus short-term gains of marketing the commodity in original form. ... More
Reference No: MAR0270TECPages: 20Published on: 1, January, 1981
Abstract: The note deals with 1) nature of "information" in marketing research, 2) sources of information, 3) description of various data collection approaches, and 4) criteria for selection of the data collection approach. Various methods described are: a) content analysis, b) observational methods, c) question-response method, and other less-used methods of data collection. ... More
