Abstract
The note identifies the many decisions related to managing marketing research activities. It enlists the steps necessary to be used if an outside research agency is used. It also identifies and lists the questions which need answers for the search and selection of an outside agency.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0269TEC |
| Title | Managing the Marketing Research Activities |
| Pages | 3 |
| Published on | Jan 1, 1981 |
| Authors | Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Public Policy and Law |
| Sector | Manufacturing |
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