Latest published cases

Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0052 Pages: 17 Published on: 1, January, 1974

Abstract: Describes the history and growth of an Indian company that was the first to manufacture polystyrene in the country. Useful in identifying the strategies and policies followed by the company and the evaluation of their results; provides a comparison with the Synthetics and Chemicals Case (BP0040) in terms of product, ... More

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Authors: Rao, T V;

Reference No: OB0012 Pages: 2 Published on: 1, January, 1974

Abstract: This is a Description of the Career background of a high achievement oriented small industry entrepreneur. This is useful for studying the behaviour background of small industry entrepreneur. ... More

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Authors: Saleem, P A;

Reference No: MAR0130(B) Pages: 5 Published on: 1, January, 1974

Abstract: Case (B) suggests a formula for compensation structure, including commissions for salesmen. ... More

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Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0049(A) Pages: 13 Published on: 1, January, 1974

Abstract: Presents an account of the development of the largest rayon filament yarn producer in the country; discusses the strategy which successfully integrated company operations for the manufacture of chemicals required by it, but failed to manufacture the most essential raw material--rayon-grade wood pulp; and illustrates how the company diversified its ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0157 Pages: 33 Published on: 1, January, 1974

Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer nondurable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More

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Authors: Mampilly, Paul;

Reference No: F&A0275 Pages: 14 Published on: 1, January, 1974

Abstract: This case focuses on an expansion programme coupled with a change in the product mix. The situation provides material for 1) assessment of the impact of product mix change on working capital, and 2) assessment of the incremental working capital requirements on expansion. The case shows how the additional working funds needed ... More

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Authors: Kulkarni, G R; Nambudiri, C N S;

Reference No: BP0060 Pages: 36 Published on: 1, January, 1974

Abstract: The history of DCMs growth and expansion is given to enable the students identify the strategy of this large Indian company which has diversified into various businesses under one setup. ... More

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Authors: Vora, M N;

Reference No: MAR0111 Pages: 16 Published on: 1, January, 1974

Abstract: The case is based on a survey report of blade users. Perceptions of various segments of users of razor blades are assessed in this survey. ... More

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Authors: Rao, T V;

Reference No: OB0047 Pages: 2 Published on: 1, January, 1974

Abstract: Career description of an entrepreneur from a poor family and with little education. This case brings out the role of precipitating factors in the development of an entrepreneur and his decision?making processes. ... More

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Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0058 Pages: 20 Published on: 1, January, 1974

Abstract: Focuses on a pioneer garment-manufacturing companys failure to consolidate its position due to its inability to take advantage of an early entry into the industry. Failure to evolve a clear product-market strategy and to follow up on a national distribution system developed earlier; organizational problems of family enterprise management; and ... More

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Authors: Bhattacharyya, S K; Camillus, J C;

Reference No: F&A0233(F) Pages: 29 Published on: 1, January, 1974

Abstract: Describes the problems experienced by L&T in fixing relative profit responsibilities for its regional offices and product divisions. The nature of operations of these two centres are described and their operational characteristics highlighted. The case requires the formulation of criteria to determine profit centres and the application of such ... More

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Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0054 Pages: 25 Published on: 1, January, 1974

Abstract: The history of the largest cable company in India is presented in the background of the growth of the power generation industry. Illustrates the limitations of the strategies of companies in industries with close linkage to national plans, competition with different sectors of the industry, and its rapid adaptation of ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0097 Pages: 33 Published on: 1, January, 1974

Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More

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Authors: Saleem, P A;

Reference No: MAR0130(C) Pages: 13 Published on: 1, January, 1974

Abstract: Case (C) deals with dealer structure, growth, evaluation of dealer system, etc. ... More

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