Latest published cases

Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0054 Pages: 25 Published on: 1, January, 1974

Abstract: The history of the largest cable company in India is presented in the background of the growth of the power generation industry. Illustrates the limitations of the strategies of companies in industries with close linkage to national plans, competition with different sectors of the industry, and its rapid adaptation of ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0097 Pages: 33 Published on: 1, January, 1974

Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More

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Authors: Bhattacharyya, S K; Camillus, J C;

Reference No: F&A0233(F) Pages: 29 Published on: 1, January, 1974

Abstract: Describes the problems experienced by L&T in fixing relative profit responsibilities for its regional offices and product divisions. The nature of operations of these two centres are described and their operational characteristics highlighted. The case requires the formulation of criteria to determine profit centres and the application of such ... More

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Authors: Saleem, P A;

Reference No: MAR0130(C) Pages: 13 Published on: 1, January, 1974

Abstract: Case (C) deals with dealer structure, growth, evaluation of dealer system, etc. ... More

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Authors: Rao, T V;

Reference No: OB0012 Pages: 2 Published on: 1, January, 1974

Abstract: This is a Description of the Career background of a high achievement oriented small industry entrepreneur. This is useful for studying the behaviour background of small industry entrepreneur. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0158TEC Pages: 9 Published on: 1, January, 1974

Abstract: This note is intended to provide a broad overview of the distribution system followed by one company each in machinery (industrial), textiles (consumer durables) and tea (consumer nondurables) industry in India. It also describes the importance of distribution systems in India and broad characteristics of existing distribution systems in ... More

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Authors: Bhattacharyya, S K; Camillus, J C;

Reference No: F&A0233(A) Pages: 19 Published on: 1, January, 1974

Abstract: Traces the growth of Larsen and Toubro Limited from an import house of engineering goods to its current position as one of the largest industrial houses, manufacturing engineering goods. The environmental, organizational and market variables responsible for the growth of L&T are traced, and the relative changes of the ... More

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Authors: Rao, T V;

Reference No: OB0047 Pages: 2 Published on: 1, January, 1974

Abstract: Career description of an entrepreneur from a poor family and with little education. This case brings out the role of precipitating factors in the development of an entrepreneur and his decision?making processes. ... More

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Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0040(B) Pages: 18 Published on: 1, January, 1974

Abstract: Covers the history of Synthetics and Chemicals Limited between 1958 and 1961, and describes its plans for further expansion in synthetic rubber manufacturing in the wake of the developments in the Indian petrochemical industry since 1961. Provides scope for discussing the pros and cons of further expansion. ... More

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Authors: Thomas, Philip S;

Reference No: F&A0186 Pages: 8 Published on: 1, January, 1974

Abstract: The case describes the planning process in a company in the electricity supply business. It serves to highlight the nature of the strategic choices open to a company that is closely regulated. ... More

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Authors: Kuchhal, S C;

Reference No: F&A0217 Pages: 10 Published on: 1, January, 1974

Abstract: The case deals with 1) relevance of convertible securities for raising longterm funds in the Indian environment, 2) choice between shortterm borrowing and mediumterm bonds, which are convertible into equity at the option of holders, and 3) comparative merits of loan converted into equity by lending institutions, and convertible bonds ... More

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Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0056(A) Pages: 19 Published on: 1, January, 1974

Abstract: Describes the companys diversification programme and its rationale. Provides information for evaluating the choice of diversification and the results accomplished up to 1969. ... More

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Authors: Bhattacharyya, S K; Camillus, J C;

Reference No: F&A0233(I) Pages: 16 Published on: 1, January, 1974

Abstract: After developing the required understanding of a long range framework for more effective budgeting [described in L&T (D) and (E)], the General Manager (Finance) considers the time appropriate to have a hard look at the existing budgeting system in the organization. Several issues (e.g. the role of the ... More

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Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0052 Pages: 17 Published on: 1, January, 1974

Abstract: Describes the history and growth of an Indian company that was the first to manufacture polystyrene in the country. Useful in identifying the strategies and policies followed by the company and the evaluation of their results; provides a comparison with the Synthetics and Chemicals Case (BP0040) in terms of product, ... More

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