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Latest published cases

List of Latest Published Cases

  1. Planning in Thanjavur (C) **

    Authors: Malya, M Meenakshi; Madappa, P P;

    Reference No: CMA0170(C) Pages: 7 Published on: 21, March, 1969

    Abstract: This case follows Part-A & Part-B of the same case. It is intended as an exercise both in project proposal formation in evaluating a project proposal. Mr. Krishnan, Secretary, Agricultural Department, Government of Madras, had received a proposal for seed multiplication and distribution submitted by Mr. Madhavan to the Government of ... More

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  2. Planning in Thanjavur (A) **

    Authors: Malya, M Meenakshi; Madappa, P P;

    Reference No: CMA0170(A) Pages: 3 Published on: 21, March, 1969

    Abstract: The Indian Council of Agricultural Research (ICAR) proposed pilot projects to test demonstrate some newly evolved strains of food crops in different parts of India. The Government of Madras had to decide whether to accept the proposal. Its paddy crops specialist was considering the project proposal in terms of its ... More

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  3. Nutan Trading Corporation

    Authors: Patel, S M; Patel, K.V.;

    Reference No: CMA0167 Pages: 12 Published on: 19, April, 1969

    Abstract: Relates to the market potential, share of the market, sales promotion efforts needed by a distributor dealing in oil engines lift irrigation machinery. The case also deals with efforts required for the introduction of a new product and role of brand image. ... More

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  4. Tanjore Cooperative Marketing Federation (B) **

    Authors: Gupta, V K;

    Reference No: CMA0176(B) Pages: 8 Published on: 5, September, 1969

    Abstract: The case is about building an organisational structure for a Cooperative which has experienced rapid growth during the last few years. The objectives of the organization are to supply agricultural inputs on the one hand and and market and process output of the farmer members on the other hand. The ... More

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  5. Dynamics of Modernization

    Authors: Gupta, V K;

    Reference No: CMA0178 Pages: 5 Published on: 5, September, 1969

    Abstract: The paper attempts to develop an approach to the study of modernization in paddy rice system. It illustrates the inter-relationship of efforts in increasing farm productivity, better processing and marketing. ... More

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  6. Tanjore Cooperative Marketing Federation (A) **

    Authors: Gupta, V K;

    Reference No: CMA0176(A) Pages: 11 Published on: 5, September, 1969

    Abstract: This case is on organisation building in a firm which is operating under highly dynamic market conditions. It relates to building up of a procurement organization which is the key to successful operations of a rice mill. The questions raised are what makes an organization viable, what are the skills ... More

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  7. Mahanagar Municipal Dairy (A)

    Authors: Varshneya, K L;

    Reference No: BP0014(A) Pages: 13 Published on: 1, January, 1970

    Abstract: A municipal dairy is operating at a loss, and the General Management manager is brought to task by the Municipal Commissioner. The case gives financial, historical purchasing, sales, and productmix information, as well as several alternative lines of action.he case can be discussed alone or can be followed ... More

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  8. Mahanagar Municipal Dairy (C)

    Authors: Varshneya, K L; Reynolds, J;

    Reference No: BP0014(C) Pages: 6 Published on: 1, January, 1970

    Abstract: The manager of the dairy is trying to appraise recent improvements in profit and loss achievements, related to various management actions and provide for further improvement. ... More

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  9. Launching a New Product

    Authors: Halse, Michael; George, P S;

    Reference No: CMA0192 Pages: 3 Published on: 20, January, 1970

    Abstract: A dairy wants to increase its supply of milk. At present it is supplying only one type of milk to its consumers. The director is considering the possibility of introducing homogenized milk. But he is not sure whether the customers like homogenized milk. Therefore, he is trying to evaluate the ... More

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  10. Dudhudyog Dairy (C)

    Authors: George, P S;

    Reference No: CMA0185(C) Pages: 3 Published on: 20, January, 1970

    Abstract: Dudhudyog Dairy (C) is the continuation of Dudhudyog Dairy (B) . After receiving the market survey report, the Sales Manager tries to find the answers to the following questions: 1) Whom should the Dairy serve? 2) What should be the product price policies of the Dairy? 3) What should be the distribution target? 4) What ... More

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  11. Dudhudyog Dairy (D)

    Authors: George, P S;

    Reference No: CMA0185(D) Pages: 10 Published on: 20, January, 1970

    Abstract: The General Manager of Dudhudyog Dairy reviews the recommendations of the Sales Manager regarding the operations of the Dairy. Before taking action on the recommendations, the General Manager wants to verify that the recommended product-line is in conformity with the procurement targets and also tries to find out whether a ... More

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  12. Dudhudyog Dairy (A)

    Authors: George, P S; Halse, Michael;

    Reference No: CMA0185(A) Pages: 5 Published on: 20, January, 1970

    Abstract: The Dudhudyog Dairy serving a large metropolitan city is facing the problem of shortage of milk. In order to study the feasibility of enlarging the procurement area, the Dairy has conducted some enquiries regarding the socio-economic characteristics in adjoining areas of the present collection zone. The case focuses the factors ... More

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  13. Raipur Block Development Cooperative Marketing Society Limited **

    Authors: Gupta, V K; Mathur D.P.;

    Reference No: CMA0194 Pages: 12 Published on: 10, February, 1970

    Abstract: Deals with the problem of under-utilization of the installed capacity of both the modern sheller rice mills. ... More

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  14. Levy and the C.P. Rice Mill **

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0193 Pages: 7 Published on: 10, February, 1970

    Abstract: The case deals with the problem of levy on rice millers and its effect on their performance. ... More

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  15. Enterprising Farmer - A Source for Mobilizing Deposits

    Authors: Desai, D K;

    Reference No: CMA0214 Pages: 6 Published on: 2, August, 1970

    Abstract: The case is based on the enterprising farmer, who had increased his income, by making use of the credit facility provided by the bank. Agricultural Credit Advisor of the bank was wondering how to make use of such farmers for deposit mobilization. ... More

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