Abstract
Relates to the market potential, share of the market, sales promotion efforts needed by a distributor dealing in oil engines lift irrigation machinery. The case also deals with efforts required for the introduction of a new product and role of brand image.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0167 |
| Title | Nutan Trading Corporation |
| Pages | 12 |
| Published on | Apr 19, 1969 |
| Year of Event | 1968 |
| Authors | Patel, S M; Patel, K.V.; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing, Strategic Management |
| Sector | Agriculture and Animal Husbandry, Trade |
| Keywords | Marketing |
| Country | India |
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