Reference No: MAR0091Pages: 11Published on: 1, January, 1971
Abstract: This case brings out the basic aspects of the marketing concept and can be used to illustrate the major differences between marketing and selling. The company gives the impression that it is selling almost everything it can produce; but a deeper analysis brings out the lack of marketing concept, absence ... More
Reference No: F&A0156(B)Pages: 16 Published on: 1, January, 1971
Abstract: A sequel to Estella Bank (A) F&A0156, this case describes the working of one of the twenty- seven training centres set up by the bank, as part of its training scheme for clerical staff, and documents data on the training scheme. ... More
Reference No: CMA0210Pages: 17Published on: 10, November, 1971
Abstract: The Atomic Energy Commission was considering the feasibility of establishing a plant for preserving onion through radiation. It was proposed that this plant would be established in Nasik district of Maharashtra. A feasibility study was prepared considering the production and making pattern of onions and the storage loss during different ... More
Reference No: F&A0187Pages: 8Published on: 1, January, 1972
Abstract: The management of Brown (India) Private Limited, a wholly- owned subsidy of the Brown Group, UK, was considering various alternatives for raising additional funds for expansion, either by borrowing or by an issue of shares to the Indian public. If the shares are issued to the Indian public, what should ... More
Reference No: F&A0153Pages: 13 Published on: 1, January, 1972
Abstract: This case focuses on the organizational structure and procedural measures adopted by an organization seeking to diversify its product line. ... More
Reference No: F&A0228Pages: 14 Published on: 1, January, 1972
Abstract: The case focuses on a relatively small company caught in a squeeze between rising costs and fixed selling prices determined by the government, and its approach to planning as a means of halting the erosion of profits. The major issue relates to the relevance of a formal planning system to ... More
Reference No: MAR0098Pages: 18Published on: 1, January, 1972
Abstract: HPL was contemplating the introduction of an over-th e- counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More
Reference No: BP0045Pages: 42Published on: 1, January, 1972
Abstract: TI Cycles is one of the two largest cycle manufacturing units in the country as of 1972. The Case poses the problem of formulating a strategy for TI Cycles in the face of severe competition, sluggish demand, escalating costs, and governmental pressures to hold the prices. The companys response is to ... More
Reference No: F&A0181Pages: 4Published on: 1, January, 1972
Abstract: Deals with the valuation of security offered for a loan from a financial institution. The various methods of valuation and their effect on securing the loan can be discussed. ... More
Reference No: CMA0113Pages: 8Published on: 1, January, 1972
Abstract: The case discusses a typical position where a Block Development Officer operates as an ex-officio chairman of a marketing society which has an operating capital of over two lakhs of rupees. It shows the kinds of political social problems that such a chairman has to face and the kind of ... More
Reference No: F&A0158Pages: 14Published on: 1, January, 1972
Abstract: Focuses on the introduction of formal strategic planning in the organization. The mechanics of the first strategic planning exercise are dealt with in detail. The issue of the linkages between this exercise and the other planning and control activities in the organization is raised. ... More
Reference No: MAR0090Pages: 14Published on: 1, January, 1972
Abstract: The case outlines the information needs of a company in planning the introduction of any product. The investigation process used by the company's marketing research executive for meeting the various information needs is given. Students are expected to evaluate the investigation process and the information generated by the research. On ... More
Reference No: F&A0179(A)Pages: 19Published on: 1, January, 1972
Abstract: Relates to the introduction of a formal planning system in the international division of the bank. Includes issues of the process of selling and introducing the system and technical design considerations. For maximum effectiveness, this case should be followed in the next class session by Case (B),F&A0180 which ... More
Reference No: F&A0188Pages: 20 Published on: 1, January, 1972
Abstract: The officer in charge of the credit authorization section is evaluating a request for granting credit for meeting working capital requirements. The case presents data for assessing the need for working capital requirements, availability of funds from various sources, past performance, and history of credit granted by the bank from ... More
Reference No: MAR0100Pages: 19Published on: 1, January, 1972
Abstract: The case presents the attempt by a company to select a suitable brand name for a new brand of beer through a systematic research procedure. The research first identifies the product attributes and various associations of the consumer with beer, and through a formal ranking procedure generates a large number ... More
