Describes the pressures and problems faced by a man with a PhD in Organizational Behaviour from abroad, and consulting experience in India, when he decides to get involved in his family business. Dr C.A. Narayanan takes charge of Kannagi Mills, a unit of the Alagappa Group headed by his grandfather. The case provides an opportunity to examine the strategy adopted by Narayanan for professionalizing the management of Kannagi Mills and implemented over a six-month period. Data on the textile industry in South India and on family relationships within the Alagappa Group have been provided.