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Latest published cases

List of Latest Published Cases

  1. Chains and Tools Manufacturing Private Limited (B)

    Authors: Rao, Sreenivas S;

    Reference No: BP0141(B) Pages: 8 Published on: 1, January, 1978

    Abstract: In May 1978, the companys Managing Director was concerned over the delay in getting government sanctions for starting an export-oriented tool-manufacturing venture. His dilemma was how best he could communicate the urgency of the situation and the need for speedy clearance of the project to the government, particularly the bureaucracy. ... More

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  2. Lightwel Match Company

    Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

    Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

    Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

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  3. Bilaspur Sub-center

    Authors: Murthy, Nirmala;

    Reference No: PSG0035 Pages: 6 Published on: 1, January, 1978

    Abstract: The case describes a visit to a sub-centre and the discussions the case writer had with the ANM about her work, her problems, and her relationships with the village dais. The problems of meagre medicine supply to the sub-centre and slack in demand for services have also been outlined. ... More

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  4. Shri Mahila Griha Udyog Lijjat Papad

    Authors: Murthy, K R S;

    Reference No: BP0132 Pages: 26 Published on: 1, January, 1978

    Abstract: The case describes how Shri Mahila Griha Udyog Lijjat Papad, a registered society, functions as a successful organization blending a unique philosophy and a set of policies in various areas that are consistent among themselves and with the environment. The case raises issues on the need for changes with growth ... More

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  5. Central State Scooter Company

    Authors: Jain, Abhinandan K; Bhandari, Labdhi R;

    Reference No: MAR0191 Pages: 14 Published on: 1, January, 1978

    Abstract: A new medium-sized-company wants to assess the demand for its scooters in India. The case depicts the problem of demand forecasting for scooters using the regression technique. An alternative approach based on the chain ratio method may also be used. The case provides data on the scooter industry since its ... More

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  6. Structuring the Sales Organization

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0188TEC Pages: 12 Published on: 1, January, 1978

    Abstract: This note sketches a systematic approach for developing a sales organization. The approach entails specifying the sales tasks in the environment, and then developing appropriate organizational forms for carrying out these tasks. ... More

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  7. Kumar Enterprises (A)

    Authors: Jain, Vivek; Balakrishnan, K;

    Reference No: BP0108(A) Pages: 10 Published on: 1, January, 1978

    Abstract: Case (A) describes the evolution of a familyowned business over fortyseven years, from paper trading to a multibusiness organization. The group, managed by three generations of a family, now faces either stagnation or entry into new and unknown fields. The case provides an opportunity to identify and ... More

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  8. Betaar Radio Company**

    Authors: Dholakia, Nikhilesh; Kulkarni, A R;

    Reference No: MAR0202 Pages: 6 Published on: 1, January, 1978

    Abstract: A mediumsized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More

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  9. Role Conflict, Tension and Job Satisfaction: A Study of Medical Representatives

    Authors: Mehta, S C;

    Reference No: MAR0186 Pages: 13 Published on: 1, January, 1978

    Abstract: Based on a cross section of medical representatives of pharmaceutical companies, this study had two major objectives: 1) Identification of the significant determinants of role conflict clarity, quality of supervision, job tension and job satisfaction; 2) Investigation of the strength and direction of relationships between role conflict, job tension, and job satisfaction ... More

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  10. Suketu Textile Machinery Components

    Authors: Khurana, Rakesh; Bhandari, Labdhi R;

    Reference No: MAR0195 Pages: 4 Published on: 1, January, 1978

    Abstract: Describes the recent entry of a textile machinery components manufacturer into the market, and discusses the old pricing strategy. The company needs a strategy with regard to pricing and other elements for introducing new products. The case can be used to illustrate alternative pricing strategies at the introductory and other ... More

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  11. Chains and Tools Manufacturing Private Limited (A)

    Authors: Rao, Sreenivas S;

    Reference No: BP0141(A) Pages: 22 Published on: 1, January, 1978

    Abstract: In May 1978, the companys Managing Director was concerned over the delay in getting government sanctions for starting an export-oriented tool-manufacturing venture. His dilemma was how best he could communicate the urgency of the situation and the need for speedy clearance of the project to the government, particularly the bureaucracy. ... More

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  12. Advertising Process

    Authors: Mohan, Manendra;

    Reference No: MAR0231TEC Pages: 4 Published on: 1, January, 1979

    Abstract: Advertising is effective mass communication between producers and consumers. There are different models that explain the way advertising works. According to the stimulus response model, the receiver of the advertising message is stimulated to react according to the advertiser's intentions. Certain other models explain that advertising may help in changing ... More

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  13. Banaskantha Project

    Authors: Giridhar, G;

    Reference No: PSG0014 Pages: 4 Published on: 1, January, 1979

    Abstract: The case describes the rationale that underlies a new project of the Family Planning Association of India, in Banaskantha district. The project tries to create a deeper consciousness among the people regarding the health and educational status of women and children through an intensive educational programme in Deesa. Another feature ... More

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  14. Interface Between Government and Public Undertakings: Forms of Organization (B)

    Authors: Bhatt, Anil;

    Reference No: BP0158TEC(B) Pages: 3 Published on: 1, January, 1979

    Abstract: The note discusses the characteristics of forms of organization for public undertakings and compares the strengths and weaknesses of each form. The note discusses the issues in the controversy about the forms of organization, particularly the controversy between company and public corporation forms. ... More

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  15. Sustained Forest Yield

    Authors: Gupta, Tirath;

    Reference No: CMA0492TEC Pages: 5 Published on: 1, January, 1979

    Abstract: The note discusses two connotations of the concept of sustained forest yield, i.e. continuity of growth and continuity of supply. Some desirable aspects of sustained yield have been discussed. It points out that in India the concept seems to have been used independently of management in a business sense, ... More

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