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Latest published cases

List of Latest Published Cases

  1. Interpersonel Themes of Indian Youth as Expressed During Sensitivity Training

    Authors: Garg, Pulin K;

    Reference No: OB0082TEC Pages: 11 Published on: 1, January, 1976

    Abstract: The article describes an approch and part of the technology of working with groups. The major focus is in exploring how to be a person with others and not reducing them to enches and shadows of one's own self. ... More

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  2. Ratio Analysis

    Authors: Seshan, Suresh A;

    Reference No: F&A0286TEC Pages: 20 Published on: 1, January, 1976

    Abstract: Shareholders, banks, financial institutions, internal management, government and others can usefully analyze the financial information contained in financial reports and statements. A commonly used technique for analyzing financial reports and statements is the ratio analysis technique. The note describes the concept of ratios, various types of ratios, effective use of ... More

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  3. Conformity and Organizational Effectiveness **

    Authors: Saiyadain, M S;

    Reference No: OB0076TEC Pages: 4 Published on: 1, January, 1976

    Abstract: This note deals with conforming behaviour and expectations. Having defined conformity and described the profile of a conformer, it goes into the relevance of the two for managerial actions like selection, promotion and placement. ... More

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  4. Method Study **

    Authors: Jagannathan, V K; Satia, J K;

    Reference No: PROD0044TEC Pages: 8 Published on: 1, January, 1976

    Abstract: Defines method study, and outlines the objectives and the basic procedures to be followed. ... More

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  5. PSYCHOGRAPHICS

    Authors: Misra, Sasi B; Arul, M J;

    Reference No: OB0095TEC Pages: 4 Published on: 1, January, 1976

    Abstract: This note reviews the literature on psychographic variables as they affect consumer behaviour. The review mainly draws upon an article by wells (1975). The review specifically draws the psychographic profile of the heavy user of shotgun ammunition. It also by way of example, shows how market segmentation of stomach remedy users ... More

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  6. Subordinates Predispositions and Supervision

    Authors: Saiyadain, M S;

    Reference No: OB0107TEC Pages: 5 Published on: 1, January, 1976

    Abstract: 0 ... More

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  7. Predicting Long Run Market Share By Markov Process

    Authors: Dholakia, Nikhilesh; Manrai, Ajay K;

    Reference No: MAR0149TEC Pages: 3 Published on: 1, January, 1976

    Abstract: This note is a part of the "Techniques for Marketing Decisions" series. It describes how Markov analysis can help in predicting longrun market shares based on elementary brand switching data. A short, selfadministered exercise is included. ... More

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  8. Alienation: A Psychodynamic Interpretation **

    Authors: Parikh, Indira J; Garg, Pulin K;

    Reference No: OB0065TEC Pages: 3 Published on: 1, January, 1976

    Abstract: Four major issues on alienation, based on Kenneth Keniston's book, "The Uncommitted," are discussed. An individual can be alienated from almost anything. He can replace the old relationship by various other relationships. An individual can express alienation in a variety of ways. Alienation can be induced by a number of ... More

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  9. Note on IPCL

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0145TEC Pages: 8 Published on: 1, January, 1976

    Abstract: This note, based on a lecture by the marketing manager of IPCL, describes the product mix and customer mix of IPCL. The strategic thinking with regard to different product groups is briefly described. Implications for organizational design are discussed. ... More

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  10. Style of Leadership

    Authors: Parikh, Indira J; Garg, Pulin K;

    Reference No: OB0105TEC Pages: 16 Published on: 1, January, 1976

    Abstract: The concept of leadership is the relationship between an individual and a group. The note discusses the three significant styles of leadership and the emergent behaviour of the group: a) the authoritarian leadership, b) the democratic leadership, and c) the Laissez?faire leadership. Depending upon the individuals, tasks and situations, ... More

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  11. Training Models

    Authors: Saiyadain, M S; Kamat, D S;

    Reference No: P&IR0132TEC Pages: 3 Published on: 1, January, 1976

    Abstract: The note briefly outlines the two basic learning models, viz., the classical conditioning model and the operant conditioning model. It points out that the use of one or the other model changes the focus of training programmes. Training guidelines based on the models are outlined. ... More

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  12. Development of Self **

    Authors: Parikh, Indira J; Garg, Pulin K;

    Reference No: OB0077TEC Pages: 10 Published on: 1, January, 1976

    Abstract: The concept of self in terms of its unfolding and developing from birth as conceptualised by Theodore Sarabin is discussed. Personality of the self is described in terms of structure and process. Sarabin postulates five sub-structures that are basic to the growth and development of the individual during the first ... More

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  13. A Note on Community and Social Structure **

    Authors: Haque, S M ;

    Reference No: CMA0419TEC Pages: 4 Published on: 17, December, 1976

    Abstract: The community is the smallest territorial group that can embrace all aspects of social life. According to Macabre and Page, the bases of community are locality and community sentiment. Merton views social structure as comprising "the patterned arrangements or role-sets, status-sets, and status sequences." The Indian village community for example ... More

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  14. Measurement of Attitudes

    Authors: Arul, M J; Misra, Sasi B;

    Reference No: P&IR0109TEC Pages: 11 Published on: 1, January, 1977

    Abstract: Describes several approaches and techniques of attitude measurement, like direct observation, self report, and attitude scales. The specific attitude scales described in some detail are: Thurstone's scale, Likert's scale, the Scalegram techniques, and the Semantic differential. The strengths and limitations of various attitude measurement techniques have also been examined. Is ... More

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  15. Satyan Barua : An In Basket Game

    Authors: Monappa, Arun;

    Reference No: OB0148EX Pages: 6 Published on: 1, January, 1977

    Abstract: This is a training exercises based on the In basket method. The exercise gives the participants a simulated experience of decision making with limited data generalizations are then made by way of feedback to help improve one's decision making ability, especially in the personnel field. ... More

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