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Latest published cases

List of Latest Published Cases

  1. Pratap Mehta

    Authors: Sambrani, Shreekant; Misra, Sasi B;

    Reference No: OB0042 Pages: 2 Published on: 1, January, 1976

    Abstract: The case discusses the career decision situation of a management graduate. The theme of the case is to illustrate the effect of assumptions, perceptions and feelings on interpersonal relations and communication processes. ... More

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  2. Socialization **

    Authors: Garg, Pulin K; Parikh, Indira J;

    Reference No: OB0098TEC Pages: 9 Published on: 1, January, 1976

    Abstract: The note attempts to systematize some of the multiple definitions, meanings and approaches to socialization. The dominant matrix of socialization is the interplay of biogenic needs of the child and the cultural modes of meeting them. The concept of stages in terms of time and growth is central to the ... More

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  3. Site Selection by Gravitational Methods

    Authors: Dholakia, Nikhilesh; Manrai, Ajay K;

    Reference No: MAR0150TEC Pages: 3 Published on: 1, January, 1976

    Abstract: This note is a part of the "Techniques for Marketing Decisions"(Ref No) series. It describes a method of retail site selection based on the gravitational mode. A simple self-administered exercise is also provided. ... More

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  4. Benefit Tree Analysis

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0148TEC Pages: 5 Published on: 1, January, 1976

    Abstract: This note is part of the "Techniques for Marketing Decisions" series. It describes a simple technique for breaking down the main product benefit into several associated benefits. The "benefit tree" so generated can be used for market segmentation, product differentiation, promotional strategy, etc. ... More

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  5. Interpersonel Themes of Indian Youth as Expressed During Sensitivity Training

    Authors: Garg, Pulin K;

    Reference No: OB0082TEC Pages: 11 Published on: 1, January, 1976

    Abstract: The article describes an approch and part of the technology of working with groups. The major focus is in exploring how to be a person with others and not reducing them to enches and shadows of one's own self. ... More

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  6. Ratio Analysis

    Authors: Seshan, Suresh A;

    Reference No: F&A0286TEC Pages: 20 Published on: 1, January, 1976

    Abstract: Shareholders, banks, financial institutions, internal management, government and others can usefully analyze the financial information contained in financial reports and statements. A commonly used technique for analyzing financial reports and statements is the ratio analysis technique. The note describes the concept of ratios, various types of ratios, effective use of ... More

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  7. Conformity and Organizational Effectiveness **

    Authors: Saiyadain, M S;

    Reference No: OB0076TEC Pages: 4 Published on: 1, January, 1976

    Abstract: This note deals with conforming behaviour and expectations. Having defined conformity and described the profile of a conformer, it goes into the relevance of the two for managerial actions like selection, promotion and placement. ... More

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  8. Method Study **

    Authors: Jagannathan, V K; Satia, J K;

    Reference No: PROD0044TEC Pages: 8 Published on: 1, January, 1976

    Abstract: Defines method study, and outlines the objectives and the basic procedures to be followed. ... More

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  9. PSYCHOGRAPHICS

    Authors: Misra, Sasi B; Arul, M J;

    Reference No: OB0095TEC Pages: 4 Published on: 1, January, 1976

    Abstract: This note reviews the literature on psychographic variables as they affect consumer behaviour. The review mainly draws upon an article by wells (1975). The review specifically draws the psychographic profile of the heavy user of shotgun ammunition. It also by way of example, shows how market segmentation of stomach remedy users ... More

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  10. Subordinates Predispositions and Supervision

    Authors: Saiyadain, M S;

    Reference No: OB0107TEC Pages: 5 Published on: 1, January, 1976

    Abstract: 0 ... More

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  11. Predicting Long Run Market Share By Markov Process

    Authors: Dholakia, Nikhilesh; Manrai, Ajay K;

    Reference No: MAR0149TEC Pages: 3 Published on: 1, January, 1976

    Abstract: This note is a part of the "Techniques for Marketing Decisions" series. It describes how Markov analysis can help in predicting longrun market shares based on elementary brand switching data. A short, selfadministered exercise is included. ... More

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  12. Alienation: A Psychodynamic Interpretation **

    Authors: Parikh, Indira J; Garg, Pulin K;

    Reference No: OB0065TEC Pages: 3 Published on: 1, January, 1976

    Abstract: Four major issues on alienation, based on Kenneth Keniston's book, "The Uncommitted," are discussed. An individual can be alienated from almost anything. He can replace the old relationship by various other relationships. An individual can express alienation in a variety of ways. Alienation can be induced by a number of ... More

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  13. A Note on Community and Social Structure **

    Authors: Haque, S M ;

    Reference No: CMA0419TEC Pages: 4 Published on: 17, December, 1976

    Abstract: The community is the smallest territorial group that can embrace all aspects of social life. According to Macabre and Page, the bases of community are locality and community sentiment. Merton views social structure as comprising "the patterned arrangements or role-sets, status-sets, and status sequences." The Indian village community for example ... More

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  14. Essay versus Objective Type Tests

    Authors: Saiyadain, M S;

    Reference No: P&IR0097TEC Pages: 3 Published on: 1, January, 1977

    Abstract: Discusses and evaluates the two kinds of selection techniques (essay and objective). It also raises issues concerning them. ... More

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  15. Janpath Hotels Limited

    Authors: Balakrishnan, K;

    Reference No: F&A0295 Pages: 6 Published on: 1, January, 1977

    Abstract: The case provides, in a summarized form, the actual performance of a mediumsized hotel and five other hotels of varying sizes for four year period. The objective is to use these data for performance assessment and cost control. The problem in using past actuals or actuals of comparable units ... More

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