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Latest published cases

List of Latest Published Cases

  1. Appraisal of Crop Loans Request

    Authors: Desai, Bhupat M;

    Reference No: CMA0765 Pages: 15 Published on: 1, January, 1998

    Abstract: The case describes how a nationalized commercial bank appraises the working capital loan of a farmer. It also provides information on how the bank may strike a balance between meeting seasonal cash deficits and new technology adoption goals that the bank emphasizes. Based on both of these the case raises ... More

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  2. Commercial Banks' Input Distribution Credit for Private Dealers

    Authors: Namboodiri, N V; Desai, Bhupat M;

    Reference No: CMA0774EX Pages: 5 Published on: 1, January, 1998

    Abstract: This case discusses the existing norms of commercial banks' input distribution credit to private dealers. Based on the profile of two private dealers the case seeks to examine the desirability of formulating alternative loan appraisal and monitoring criterion based on business performance and ability to meet short-term and long-term debt ... More

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  3. Aneri Farmers' Service Cooperative Bank: A Success Story

    Authors: Namboodiri, N V; Desai, Bhupat M;

    Reference No: CMA0766 Pages: 9 Published on: 1, January, 1998

    Abstract: The case deals with how bank became a success story in rural banking under the same macro rural credit policies which are being questioned these days. To facilitate analysis, the case provides historical information, profile of area of operation, leadership management, and business operations. It also raises issues related to ... More

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  4. SHGs as a Strategy or Mode for Reaching the Unreached for Rural Credit

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0783EX Pages: 9 Published on: 1, January, 2000

    Abstract: This case, based on published literature and field visits, poses some questions as to whether SHGs can be a substitute for the existing "mode" or "strategy" of RFIs in reaching the unreached, which of three models of linkage of SHGs with banks may be chosen, in what manner saving and ... More

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  5. ICICI Bank: Challenges in Rural Banking

    Authors: Sahay, Arvind;

    Reference No: MAR0392 Pages: 21 Published on: 10, August, 2007

    Abstract: ICICI Bank challenge is to set up and ran an effective sales and distribution system (that is primarily non branch based) for rural Banking lending business and to scale up and so profitably. ... More

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  6. Pricing for Profit: ICICI Bank Credit Card

    Authors: Sahay, Arvind;

    Reference No: MAR0391 Pages: 2 Published on: 19, September, 2007

    Abstract: The case looks at the impact of the different value that customers put on different features of a credit card on the pricing approach for credit cards for ICICI Bank. ... More

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  7. Aviva Life Insurance Company India Limited: Reducing Policy Turnaround Time to Build Customer Satisfaction

    Authors: Banerjee, Arindam;

    Reference No: MAR0397 Pages: 18 Published on: 22, May, 2008

    Abstract: Highlights a process reengineering effort to make business impact. Implication on internal/external stakehloders discussed. ... More

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  8. Launching a new DCF Branch at Aviva Life Insurance Co India

    Authors: Varkkey, Biju; Joy, Roshni;

    Reference No: P&IR0207 Pages: 22 Published on: 31, March, 2009

    Abstract: The Indian Insurance Industry is facing tough times not only in the business front but also in attracting and retaining talent in the sales function. Aviva India had re-entered the Indian life insurance market in 1995, but started business operations a few years later. In addition to the bank assurance business ... More

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  9. TrustMe Bank

    Authors: Kureshi, Sonal; Sood, Vandana;

    Reference No: MAR0412 Pages: 5 Published on: 8, January, 2010

    Abstract: During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and ... More

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  10. Bank of Baroda's Branding Exercise (B)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(B) Pages: 12 Published on: 26, February, 2010

    Abstract: The case deals with the steps taken to strengthen the internal communication channel in order to bring about employee engagement during the branding exercise of the bank in 2005 and to make it a deep change of style of business rather than only a change in logo and colours. ... More

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  11. Bank of Baroda's Branding Exercise (A)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

    Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

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  12. Allegiance Corp Bank (ACB): Restructuring Private Banking?The CRM Way

    Authors: Acharya, Prachi;

    Reference No: MAR0414 Pages: 13 Published on: 26, March, 2010

    Abstract: The case deals with Allegiance Corp Bank's Private Banking Function. Allegiance Corp Bank is a Private Sector bank operational in India since early 90's. Private Banking, at Allegiance Corp Bank is a function that caters to High Networth Individuals and cross sells investment products to them. Services include free of ... More

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