Abstract
ICICI Bank challenge is to set up and ran an effective sales and distribution system (that is primarily non branch based) for rural Banking lending business and to scale up and so profitably.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0392 |
| Title | ICICI Bank: Challenges in Rural Banking |
| Pages | 21 |
| Published on | Aug 10, 2007 |
| Year of Event | 2006 |
| Authors | Sahay, Arvind; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Organizational Behaviour |
| Sector | Banking Finance Insurance (BFI) |
| Keywords | Rural Banking, Sales, Distribution, Franchising, Credit Appraisal |
| Country | India |
| Organization | ICICI Bank |
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