Abstract
The case looks at the impact of the different value that customers put on different features of a credit card on the pricing approach for credit cards for ICICI Bank.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0391 |
| Title | Pricing for Profit: ICICI Bank Credit Card |
| Pages | 2 |
| Published on | Sep 19, 2007 |
| Year of Event | 2006 |
| Authors | Sahay, Arvind; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Organizational Behaviour |
| Sector | Banking Finance Insurance (BFI) |
| Keywords | Credit Card, Pricing |
| Country | India |
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