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Latest published cases

List of Latest Published Cases

  1. Weigh Master Company Limited

    Authors: Arul, M J;

    Reference No: OB0061 Pages: 6 Published on: 1, January, 1979

    Abstract: Mr. Rego, a fresh post?graduate, responds to a job advertisement, and is selected for a sales job. He joins the company, completes the induction training, and goes selling. His supervisor's style of dealing with him is unacceptable to Rego. He, therefore, resigns; but not until he has "got even" ... More

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  2. Problem Solving

    Authors: Murthy, Nirmala;

    Reference No: PSG0018TEC Pages: 6 Published on: 1, January, 1979

    Abstract: An administrator constantly faces problems relating to his staff, supplies, funds, and methods. He needs a framework by which he can resolve these problems. The case lists six essential steps that can help a manager solve his problems. Three small caselets are included to serve as exercises in problem solving. ... More

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  3. Advertising Process

    Authors: Mohan, Manendra;

    Reference No: MAR0231TEC Pages: 4 Published on: 1, January, 1979

    Abstract: Advertising is effective mass communication between producers and consumers. There are different models that explain the way advertising works. According to the stimulus response model, the receiver of the advertising message is stimulated to react according to the advertiser's intentions. Certain other models explain that advertising may help in changing ... More

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  4. Laxmi Steel Tubes: Market Research for Stainless Seamless Tubes

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0242 Pages: 11 Published on: 1, January, 1979

    Abstract: Describes the market research carried out by the company to estimate demand for stainless seamless tubes. Students are required to evaluate this market research and suggest their own method of doing research. ... More

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  5. Why Saraspur is Performing Poorly ?

    Authors: Murthy, Nirmala;

    Reference No: PSG0013TEC Pages: 8 Published on: 1, January, 1979

    Abstract: Saraspur PHC, under the control of the District Health Officer (DHO), was showing poor performance in all programmes. Moreover, its performance was deteriorating every month. This surprised the DHO, for so far Saraspur had registered average performance. Recently, it had been taken over by the regional training centre as a ... More

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  6. Union Carbide India Limited (S): Chandi Ki Minar

    Authors: Mohan, Manendra;

    Reference No: MAR0227 Pages: 8 Published on: 1, January, 1979

    Abstract: The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision ... More

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  7. Bharat Lights**

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0240 Pages: 3 Published on: 1, January, 1979

    Abstract: Mr. Sundeep, the Regional Sales Manager for the Lighting Division, had lost a contract order that he had been getting for the last two years. He analyzed the situation and wondered what had gone wrong. He was getting worried as his Western Region sales were dropping. He wanted to plan ... More

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  8. Purchase Proposition

    Authors: Mohan, Manendra;

    Reference No: MAR0217TEC Pages: 5 Published on: 1, January, 1979

    Abstract: The most important job of the advertiser is to decide what he is going to say about his product. He has to promise some special benefit to the consumer, and the selection of the right promise is very important. Consumer behaviour is activated by different motives. An advertiser has to ... More

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  9. Gujarat Tractor Company Limited

    Authors: Agarwal, S P;

    Reference No: F&A0329 Pages: 3 Published on: 1, January, 1979

    Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and the balance sheet for an engineering company. It also involves preparation of journal entries for adjustments to be made to the trial balance. The case is based on the published annual report of an ... More

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  10. Managing Field Units (A)

    Authors: Mittal, B L;

    Reference No: PSG0027(A) Pages: 14 Published on: 1, January, 1979

    Abstract: The first Case (A) describes how the state family planning bureau guides and controls the field operations, particularly the nature of interaction between the state bureau and the district bureau. Based on an interview with the chief of family planning at state level, the case provides information on the functions ... More

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  11. Surya Pradesh Directorate of Handlooms

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0238 Pages: 6 Published on: 1, January, 1979

    Abstract: The case describes the implementation problems of the cash credit scheme for handloom cooperatives. The scheme disburses central funds through local cooperative banks under state handloom officials' supervision. Three conversational situations describe the operating problems when the scheme is put into action. ... More

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  12. Tez Micro Computers (A)

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0207(A) Pages: 13 Published on: 1, January, 1979

    Abstract: The case concerns the positioning of a new micro computer. The problem is where to position the new computer in the existing range of computers. ... More

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  13. Coastal Pradesh Forest Development Corporation: Breakeven for Boat Building Yard

    Authors: Balakrishnan, K;

    Reference No: F&A0325 Pages: 4 Published on: 1, January, 1979

    Abstract: Narrates the discussion between the managing director and the chief accountant of a forest development corporation regarding the commencement of a boat-building yard. It gives a detailed breakup of the price and cost structure of a typical 48-feet teakwood- based boat they intend to manufacture as an ongoing activity. Students ... More

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  14. Dealer Promotion

    Authors: Mohan, Manendra;

    Reference No: MAR0250TEC Pages: 5 Published on: 1, January, 1979

    Abstract: This note explains the various dealer promotion schemes employed by manufacturers and retailers. Incentive programmes for dealers help in obtaining the maximum cooperation from the distribution channels. Certain incentives given to the sales personnel are also included. ... More

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  15. Nutrition Programme

    Authors: Murthy, Nirmala;

    Reference No: PSG0016 Pages: 13 Published on: 1, January, 1979

    Abstract: A project was undertaken under the aegis of India Population Project in Karnataka and Uttar Pradesh to study the possible effects of improved nutrition on human fertility. This case describes the objectives of the programme and includes a review of the project undertaken in Karnataka in 1974. ... More

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