Reference No: MAR0133TECPages: 17 Published on: 1, January, 1975
Abstract: This note reviews media planning models up to the year 1972. The review has been done keeping in view the requirements of practitioners in India. Suggestions for further model building in this area have been incorporated. ... More
Reference No: OB0068TECPages: 3Published on: 1, January, 1975
Abstract: At some time or the other, in the course of our social life, those of the people with whom we come in contact influence, in some way, our cognitions, beliefs, attitudes and behaviour. The basis of such social influence may be voluntary or enforced, and dependent or independent. Information, reward ... More
Reference No: P&IR0054(B)Pages: 3Published on: 1, January, 1975
Abstract: The three cases refer to the problem of apprentice training not covered under the Apprentice Act, 1961. Case (A) relates to the situation where the apprentices in a department were able to produce output equivalent to that of regular employees but they were paid only a fixed stipend. The regular employees ... More
Reference No: F&A0274Pages: 9Published on: 1, January, 1975
Abstract: The company had to face a series of setbacks due to improper tie-ups with financiers in the unorganized sector. The case provides rich material for an exercise in planning for financial rehabilitation. It can also be used to stress the point that loans from financial institutions for liquidating existing debts ... More
Reference No: OB0104TECPages: 5 Published on: 1, January, 1975
Abstract: Stereotypes are distorted perceptions and opinions we have about groups of people. Such distortions arise from various sources that are too weak to warrant generalizations. Stereotyped views of people vitiate one's new experiences and learning. An awareness of this common flaw in human behaviour can, however, salvage us from snap ... More
Reference No: P&IR0040(A)Pages: 3Published on: 1, January, 1975
Abstract: The case Jagat Mills (A) to (D) are expected to be run as exercises in the determination of salary structure. Case (A) refers to the background to the problem of salary determination in Jagat Mills. Case (B) discusses the possible methodology to be employed in formulating salary structure and the ... More
Reference No: P&IR0073Pages: 10 Published on: 1, January, 1975
Abstract: This is a self study manual for assessing n ach, n power, n aff, and n ext. TAT Stores. Manual has to be used under the supervision of a psychologist or any expert on TAT scoring. ... More
Reference No: OB0008Pages: 1Published on: 1, January, 1975
Abstract: This is a description of the career background of a high achievement oriented small industry entrepreneur. This is useful for studying the behaviour backgrounds of small industry entrepreneurs. ... More
Reference No: F&A0261TECPages: 30Published on: 1, January, 1975
Abstract: The note highlights the operational characteristics of the Indian Railways. It should be used jointly with the case Corporate Planning at Indian Railways: An Initial Version (F&A0262). ... More
Reference No: OB0100TECPages: 5Published on: 1, January, 1975
Abstract: This note analyses the nature of social conflict within organizations, its causes and consequences. It also discusses some approaches to management of conflict. ... More
Reference No: MAR0138TECPages: 8Published on: 1, January, 1975
Abstract: This note deals with the problem of price setting. After defining price and discussing the nature of pricing objectives, pricing decisions are discussed under three headings-- need based pricing, cost based pricing and market based pricing. In each case, various pricing options are discussed and evaluated. Practical approaches and procedures ... More
Reference No: OB0090TECPages: 6 Published on: 1, January, 1975
Abstract: Man communicates both verbally and through cues that are not verbal (e.g. the body, space, time and things). Although words are a powerful medium of communication with regard to external facts and events, they are nowhere near the nonverbal medium in communicating inner feelings, emotions and interpersonal attitudes. An ... More
Reference No: F&A0277Pages: 12Published on: 1, January, 1975
Abstract: The case focuses on financial planning in the small scale industry. Assessment of requirements of funds for providing facilities and for working, and the need for phasing out commitments inconsistent with economics and financial feasibility are discussed. The major bias is, however, on assessment of working capital and preparation of ... More
Reference No: P&IR0106TECPages: 7Published on: 1, January, 1975
Abstract: Discusses the concept of job enrichment and its relevance to Indian conditions. Independent survey results are discussed to show its importance and need, as also its limitations and the precautions one should take before implementing the job enrichment programme. ... More
Reference No: MAR0114TECPages: 18Published on: 1, January, 1975
Abstract: This note gives a detailed version of the functioning of the organization that is the central purchase organization of the Government of India and buys the major requirements of all ministries and departments of the central government. ... More
