Reference No: MAR0104Pages: 21Published on: 1, January, 1974
Abstract: The case presents a review of the marketing operations of a medium- sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More
Reference No: MAR0124TECPages: 16 Published on: 1, January, 1974
Abstract: The note describes the marketing research scene in India, based on data provided by a few good marketing research agencies. It describes the kind of marketing research studies that are carried out by selected research agencies in India, and also gives relevant information about a few reputed agencies. It attempts ... More
Reference No: P&IR0022(C)Pages: 4Published on: 1, January, 1974
Abstract: This case deals with the organizational problems arising out of the request of two employees for mutual transfer. Case (A) describes the issues relating to the matter at the lowest level of management. As the matter is not solved at this level, it is taken to the second level of ... More
Reference No: F&A0186Pages: 8 Published on: 1, January, 1974
Abstract: The case describes the planning process in a company in the electricity supply business. It serves to highlight the nature of the strategic choices open to a company that is closely regulated. ... More
Reference No: OB0154TECPages: 14Published on: 1, January, 1974
Abstract: The note discusses the need for training in organizations. It also points out some of the factors that could make training ineffective in organization. A brief discussion then follows on some of the more common types of training. Finally it indicates some of the problems and issues involved in the ... More
Reference No: OB0007TECPages: 5 Published on: 1, January, 1974
Abstract: Deals with the nature and functions of formal norms within organizations. An analysis of the norms leads to the introduction of the concept of bureaucracy and functions of rules within an organization. The note also discusses the power dimension within organizations and the corresponding commitment generated among members. Finally, the ... More
Reference No: OB0040Pages: 3 Published on: 1, January, 1974
Abstract: This case describes the problems arising from a district panchayat's decision to construct a percolation tank in a drought?prone village. This decision creates tension among the villagers whose lands are likely to be submerged. The case brings out the incompatibility between the engineering aspects and the socio?economic consequences ... More
Reference No: P&IR0043(A)Pages: 13Published on: 1, January, 1974
Abstract: This case describes a series of minor and major acts of indiscipline committed by an employee of a large public sector organization over a period of fourteen years; records the action taken by the management on various occasions; describes the intention of the management to deal with the employee's conduct ... More
Reference No: P&IR0068(B)Pages: 4Published on: 1, January, 1974
Abstract: Reviews events in Indian Railways from February to June 1974. It raises some structural and process issues in the industrial relations system in Indian Railways. The role of the government as an employer is highlighted. ... More
Reference No: OB0101TECPages: 5Published on: 1, January, 1974
Abstract: This note deals with the following: group versus individual controversy, definition and clarification of groups, and a preliminary discussion on group dynamics. Published research studies have been discussed. ... More
Reference No: OB0014TECPages: 57Published on: 1, January, 1974
Abstract: This exercise is to demonstrate the effect of four types of sales orientations (product?centred, company?centred, consumer?centred, self?centred) on the decisional probabilities of four types of consumers (strong need, marginal need, no need, and negative need). This exercise is played in groups of eight. Each exercise contains ... More
Reference No: OB0047Pages: 2Published on: 1, January, 1974
Abstract: Career description of an entrepreneur from a poor family and with little education. This case brings out the role of precipitating factors in the development of an entrepreneur and his decision?making processes. ... More
Reference No: P&IR0022(A)Pages: 3Published on: 1, January, 1974
Abstract: This case deals with the organizational problems arising out of the request of two employees for mutual transfer. Case (A) describes the issues relating to the matter at the lowest level of management. As the matter is not solved at this level, it is taken to the second level of ... More
Reference No: OB0073TECPages: 4 Published on: 1, January, 1974
Abstract: This note poses some questions about the role of the modern administrator in the context of the social, economic and political realities within which he has to function. Questions are raised regarding the inevitability of the conventional notions about the dysfunctional aspects of bureaucratic culture. The note can serve as ... More
