Register / Login
All

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Marketing
  2. Remove This Item Language: English
Clear All
Sector
  1. Agriculture and Animal Husbandry (85)
  2. Banking Finance Insurance (BFI) (10)
  3. Cooperatives (26)
  4. Education (4)
  5. Government (15)
  6. Health (16)
  7. Infrastructure (9)
  8. Manufacturing (139)
  9. Mining (0)
  10. Miscellaneous (22)
  11. Public Sector (34)
  12. Telecom and Software (3)
  13. Trade (15)
  14. Transportation and Logistics (9)
Product Type
  1. Case (249)
  4. Exercise (4)
  5. Game (1)
  7. Technical Note (41)

Latest published cases

List of Latest Published Cases

  1. Anand Taluka Cooperative Purchase and Sales Union Limited, Anand

    Authors: Gopalaswamy, T P; Gupta, V K;

    Reference No: CMA0208 Pages: 4 Published on: 18, November, 1970

    Abstract: This case brings out the importance of functional and channel relationship of Taluka Purchase and Sales Unions in the fertilizer distribution channel, especially in the present context of decontrol of fertilizers. It also tackles the relationship between the functions to be performed and the decisions about he distribution channel. ... More

    Buy Case

  2. Household Products (India) Limited (C)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0092(C) Pages: 4 Published on: 1, January, 1971

    Abstract: Based on a real life situation of the introduction of a new brand of bathing soap, the case describes the existing market situation, competitive situation, and marketing opportunities. It gives a brief account of the product development process - idea generation to concept development to product development and testing and ... More

    Buy Case

  3. Gujarat Agro-Industries Corporation Limited, Ahmedabad **

    Authors: George, P S;

    Reference No: CMA0211 Pages: 12 Published on: 10, November, 1971

    Abstract: The case discusses the feasibility of establishing a cold storage for potatoes in Banaskantha district of Gujarat State. To study the feasibility of the plant, the production pattern of potatoes, marketing pattern, costs involved in operating the cold storage are analysed. Also, the case covers the technical, economic, organizational feasibilities ... More

    Buy Case

  4. Landvi Marketing Society (B) **

    Authors: George, P S;

    Reference No: CMA0026(B) Pages: 6 Published on: 10, November, 1971

    Abstract: The case is in continuation of the case "Landvi Marketing Society". The Landvi Society was interested in exporting lime juice and the details regarding the attempts made by the firm are given in the first case. This case analyses the economic considerations involved in developing an export market. The monthly ... More

    Buy Case

  5. The Protein Foods Association of India (B)

    Authors: George, P S;

    Reference No: CMA0230(B) Pages: 4 Published on: 31, July, 1972

    Abstract: The Protein Foods Association has planned to organize a consumer survey on the diet habits of urban population to determine the consumption pattern. They think that information obtained from this study could be used to develop new protein foods acceptable to the consumer. The case describes the methodology that can ... More

    Buy Case

  6. The Gujarat Agro-Industries Corporation (A) **

    Authors: George, P S;

    Reference No: CMA0229(A) Pages: 13 Published on: 31, July, 1972

    Abstract: This case deals with a proposal to set up a farm service centre, a farm-equipment and custom hiring centre in different parts of the state. The case can be used as an exercise in feasibility study. ... More

    Buy Case

  7. The Protein Foods Association of India (C)

    Authors: George, P S;

    Reference No: CMA0230(C) Pages: 6 Published on: 31, July, 1972

    Abstract: This is in continuation of the Case B. In response to an enquiry regarding the willingness of organizations to carry out a market survey, a number of proposals are received from different organizations. The case describes one such proposal in detail. This can be used to illustrate the considerations one ... More

    Buy Case

  8. The Protein Foods Association of India (A)

    Authors: George, P S;

    Reference No: CMA0230(A) Pages: 8 Published on: 31, July, 1972

    Abstract: The Protein Foods Association of India is interested in developing a campaign to educate people about the nutritional value of food items in their diet. They thought that public ignorance on the protein deficiency in the diet is one of the major factors responsible for the lack of adequate protein ... More

    Buy Case

  9. Kotis Power Tillers (A)

    Authors: Sharan, Girja; Gupta, V K;

    Reference No: CMA0226(A) Pages: 6 Published on: 1, August, 1972

    Abstract: The case deals with the marketing strategy adopted by the company to market power tillers. It analyses the results of such a strategy allows students to consider ways means of improving the situation. Students are able to work out alternatives marketing strategies. ... More

    Buy Case

  10. Characteristics of Pesticide Consumers **

    Authors: Desai, D K;

    Reference No: CMA0237 Pages: 8 Published on: 19, October, 1972

    Abstract: The note deals with the characteristics of pesticide users in varied conditions so that they can be identified by the marketing personnel for promoting the sale of pesticides. ... More

    Buy Case

  11. Use Pattern of Pesticides in India **

    Authors: Desai, D K;

    Reference No: CMA0242 Pages: 12 Published on: 19, October, 1972

    Abstract: As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy ... More

    Buy Case

  12. The Fertilizer Corporation of India Limited **

    Authors: Bhattacharyya, S K;

    Reference No: F&A0209 Pages: 14 Published on: 1, January, 1973

    Abstract: Deals with the treatment of deferral of the selling and distribution expenses during 1971-72. It focuses on the accounting treatment of training, sales promotion and selling, and distribution expenses incurred for the development of demand for fertilizers to be produced by new manufacturing units outside the "economic zones" of the ... More

    Buy Case

  13. Kotis Power Tillers (B)

    Authors: Sharan, Girja; Gupta, V K;

    Reference No: CMA0226(B) Pages: 16 Published on: 22, January, 1973

    Abstract: This is a follow up of case A. It tells about the new strategy suggested to the company by a marketing consultant. This strategy is based on action research and survey of the command area. While the marketing consultant advocates this strategy for adoption the company has reservations and does ... More

    Buy Case

  14. Madhya Bharat Cooperative Rice Mill **

    Authors: George, P S;

    Reference No: CMA0250 Pages: 5 Published on: 6, February, 1973

    Abstract: This case is designed to show the interrelationship between procurement, milling and storage place required. The rice mill can keep an inventory of paddy or rice. The mill also has the option of buying paddy from the market at prevailing rates or buy at an earlier period when the prices ... More

    Buy Case

  15. Consumer Preference for Rice

    Authors: George, P S;

    Reference No: CMA0253 Pages: 21 Published on: 6, February, 1973

    Abstract: One of the basic elements of modernizing paddy/rice system is to look at the consumption aspect in order to identify the factors influencing the consumers' preference towards different varieties of rice. In order to identify the characteristics of rice consumers and study their preferences of different varieties of rice, ... More

    Buy Case

Items 61 to 75 of 329

per page

My Cart

You have no items
in your shopping cart.

video title

video content