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Latest published cases

List of Latest Published Cases

  1. Nutan Trading Corporation

    Authors: Patel, S M; Patel, K.V.;

    Reference No: CMA0167 Pages: 12 Published on: 19, April, 1969

    Abstract: Relates to the market potential, share of the market, sales promotion efforts needed by a distributor dealing in oil engines lift irrigation machinery. The case also deals with efforts required for the introduction of a new product and role of brand image. ... More

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  2. Dynamics of Modernization

    Authors: Gupta, V K;

    Reference No: CMA0178 Pages: 5 Published on: 5, September, 1969

    Abstract: The paper attempts to develop an approach to the study of modernization in paddy rice system. It illustrates the inter-relationship of efforts in increasing farm productivity, better processing and marketing. ... More

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  3. Tanjore Cooperative Marketing Federation (B) **

    Authors: Gupta, V K;

    Reference No: CMA0176(B) Pages: 8 Published on: 5, September, 1969

    Abstract: The case is about building an organisational structure for a Cooperative which has experienced rapid growth during the last few years. The objectives of the organization are to supply agricultural inputs on the one hand and and market and process output of the farmer members on the other hand. The ... More

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  4. Demand for Hybrid Bajra Seed

    Authors: Desai, D K;

    Reference No: CMA0183 Pages: 9 Published on: 20, November, 1969

    Abstract: This case is prepared from the research project entitled "Management of production distribution of hybrid Bajra seed in Gujarat." This is used to teach the concepts of demand elasticities and also the methodology to conduct surveys for dem estimates. ... More

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  5. Fertilizer Distribution Policy in Maha Palika State (A)

    Authors: Desai, D.K.; Narayanan, A V S;

    Reference No: CMA0162(A) Pages: 18 Published on: 20, November, 1969

    Abstract: This case deals with the government policy on fertilizer distribution and raise issues about the effectiveness of this policy and its implementation. The objective of this case is to acquaint the students with the problems of planning and implementation. ... More

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  6. Demand Estimates of Nitrogenous Fertilizers in Kaira District **

    Authors: Desai, D K;

    Reference No: CMA0179 Pages: 25 Published on: 20, November, 1969

    Abstract: This note is the outcome of the students' research project and illustrates how to use a particular kind of methodology to estimate the demand of fertilizers for a particular geographical area. The overall objective is to help the marketing executives to develop their sales strategy. ... More

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  7. Mahanagar Municipal Dairy (A)

    Authors: Varshneya, K L;

    Reference No: BP0014(A) Pages: 13 Published on: 1, January, 1970

    Abstract: A municipal dairy is operating at a loss, and the General Management manager is brought to task by the Municipal Commissioner. The case gives financial, historical purchasing, sales, and productmix information, as well as several alternative lines of action.he case can be discussed alone or can be followed ... More

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  8. Formac Limited (B) **

    Authors: Varshneya, K L;

    Reference No: F&A0184(B) Pages: 3 Published on: 1, January, 1970

    Abstract: Mr. Sahney, Vice President (Finance), has been considering what his recommendations to the President should be, regarding the sales manager's proposal, of relaxing the credit terms, to augment the sales of farm machinery, especially since the plant has been operating below capacity. The case brings out the contribution approach to ... More

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  9. Hindustan Lever Limited **

    Authors: Paul, S; Rao, N N Venkata;

    Reference No: ECO0019 Pages: 13 Published on: 1, January, 1970

    Abstract: The case deals with forecasting the market demand for a leading brand of vegetable oil called "Vanaspati." The problem is viewed from the point of view of a company that controls a substantial market share of this product in India. Students are asked to prepare a longterm forecast of ... More

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  10. Dudhudyog Dairy (C)

    Authors: George, P S;

    Reference No: CMA0185(C) Pages: 3 Published on: 20, January, 1970

    Abstract: Dudhudyog Dairy (C) is the continuation of Dudhudyog Dairy (B) . After receiving the market survey report, the Sales Manager tries to find the answers to the following questions: 1) Whom should the Dairy serve? 2) What should be the product price policies of the Dairy? 3) What should be the distribution target? 4) What ... More

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  11. Dudhudyog Dairy (D)

    Authors: George, P S;

    Reference No: CMA0185(D) Pages: 10 Published on: 20, January, 1970

    Abstract: The General Manager of Dudhudyog Dairy reviews the recommendations of the Sales Manager regarding the operations of the Dairy. Before taking action on the recommendations, the General Manager wants to verify that the recommended product-line is in conformity with the procurement targets and also tries to find out whether a ... More

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  12. Dudhudyog Dairy (B)

    Authors: George, P S;

    Reference No: CMA0185(B) Pages: 7 Published on: 20, January, 1970

    Abstract: The Sales Manager of Dudhudyog Dairy is reviewing the marketing strategies of the milk dairy in order to plan the product strategies. The Sales Manager has decided to conduct a marketing survey of the region in which the Dairy was operating. The marketing survey results give a number of factors ... More

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  13. Enterprising Farmer - A Source for Mobilizing Deposits

    Authors: Desai, D K;

    Reference No: CMA0214 Pages: 6 Published on: 2, August, 1970

    Abstract: The case is based on the enterprising farmer, who had increased his income, by making use of the credit facility provided by the bank. Agricultural Credit Advisor of the bank was wondering how to make use of such farmers for deposit mobilization. ... More

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  14. Offtake of Fertilizers and Credit Needs at Farm Level **

    Authors: Desai, D K; Desai, B. M;

    Reference No: CMA0197 Pages: 7 Published on: 20, August, 1970

    Abstract: Raises the question whether the non-availability of credit with the farmers is responsible for the drop in demand for fertilizers. This problem is highlighted in the context of a changing agriculture which visualizes new technology as well as expansion in irrigation resources, besides the existing technology. Because of this context ... More

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  15. Agricard Scheme

    Authors: Desai, D K;

    Reference No: CMA0213 Pages: 6 Published on: 2, September, 1970

    Abstract: The fact that large number of small farmers were scattered in rural areas called for a wide network of rural branches. In order to evolve ways and means to minimize operating cost of handling small accounts, it was found necessary to curb the use of farm credit for non-farm purposes. ... More

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