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Latest published cases

List of Latest Published Cases

  1. Measuring the Effectiveness of Advertising

    Authors: Mohan, Manendra;

    Reference No: MAR0249TEC Pages: 16 Published on: 1, January, 1979

    Abstract: This note explains the different approaches to the measurement of effectiveness of advertising. Effectiveness can be measured through pre-testing, as well as post-testing, depending on the requirements. Certain important conditions necessary for estimating the effect of advertising on sales are also given. ... More

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  2. The Kathiawadis in Maharashtra **

    Authors: Gupta, Tirath; Maslekar, A R;

    Reference No: CMA0494 Pages: 7 Published on: 1, January, 1979

    Abstract: Grazing in forest land is an important service provided by the Indian forests to the local population. The increasing number of cattle and receding forest areas have created problems. Professional Kathiawadi graziers from Gujarat have migrated to some parts of Maharashtra where they have found new and profitable pastures in ... More

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  3. SPHDC: Discounting for Stock Clearance

    Authors: Balakrishnan, K;

    Reference No: F&A0321 Pages: 4 Published on: 1, January, 1979

    Abstract: Describes a controversy between the marketing manager, who instructs his department to dispose of the accumulated stock of sarees at a price discount of 15%, and the financial advisor, who asserts that the discount would result in a huge loss to the corporation. The controversy provides an opportunity for discussing the ... More

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  4. Tez Micro Computers (B)

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0207(B) Pages: 8 Published on: 1, January, 1979

    Abstract: The case deals with the positions taken by various microcomputer-manufacturing companies that came into the market after Tez Computers Limited. In light of the positions taken by competitors, should the company change its position, or should it maintain the same old position? ... More

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  5. Weavers and Cooperatives

    Authors: Moulik, T K; Agarwal, Rakesh;

    Reference No: CMA0486 Pages: 9 Published on: 1, January, 1979

    Abstract: Illustrates the management problems of handloom weavers' cooperatives vis-a-vis the responsibilities of the public handloom projects. This case particularly reflects the organizational and human resource problems of the handloom sector. ... More

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  6. Research for Product Positioning for Vanishing Cream

    Authors: Vora, M N;

    Reference No: MAR0234 Pages: 4 Published on: 1, January, 1979

    Abstract: The case deals with the problem of constructing a questionnaire for the product positioning study. ... More

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  7. Mr.M Fisherman's Bottlenecks

    Authors: Singh, Amarjeet; Gupta, V K;

    Reference No: CMA0481 Pages: 15 Published on: 1, January, 1979

    Abstract: Provides an overview of marine fisheries in India. Detailed analysis of inter-state disparity, efficiency of catch infrastructure and utilization of marine fish resources has been made. A general picture of export product-mix changes have been given. It also depicts the present marketing of marine fisheries at the primary level. ... More

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  8. Purchase Proposition

    Authors: Mohan, Manendra;

    Reference No: MAR0217TEC Pages: 5 Published on: 1, January, 1979

    Abstract: The most important job of the advertiser is to decide what he is going to say about his product. He has to promise some special benefit to the consumer, and the selection of the right promise is very important. Consumer behaviour is activated by different motives. An advertiser has to ... More

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  9. Cooperative processing socieities and marketing Finance in Cottons

    Authors: Ranade, C G;

    Reference No: CMA0470 Pages: 5 Published on: 20, January, 1979

    Abstract: The case Provides material for discussing how the R.B.I ?s Policies Related to short tame credit for agriculture marketing can affect business of cotton cooperative ... More

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  10. Structure of Marketing Channel for Cotton

    Authors: Ranade, C G;

    Reference No: CMA0473TEC Pages: 8 Published on: 20, January, 1979

    Abstract: The note explains two distinct marketing channels in cotton, and poses some questions regarding price spread across the channels. ... More

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  11. The Accelerated Egg Machine

    Authors: Singh, Amarjeet; ;

    Reference No: CMA0479 Pages: 12 Published on: 4, July, 1979

    Abstract: The case identifies the characteristics of commercial poultry entrepreneurs in relation to their socio-economic characteristics, managerial skills, etc. It also studies the input structure of egg production and the relationship between input and output. An identification of marketing channels has been covered. ... More

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  12. Marketing Research in India

    Authors: Vora, M N;

    Reference No: MAR0142TEC Pages: 15 Published on: 1, January, 1980

    Abstract: This note describes the kind of marketing research studies conducted in India. It gives information about several reputed research agencies. ... More

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  13. Badruzaman's Dilemma in the Kundha Cooperative Tea Factory

    Authors: Seetharaman, S P; Mohanan, N;

    Reference No: CMA0535 Pages: 13 Published on: 1, January, 1980

    Abstract: Mr. Badruzaman assumed charge as special officer of Kundha Industrial Tea Factory. He started examining the possibilities of increasing the income of farmer members. He realized that improvement in the quality of leaf received by the factory would increase the income of farmers. But, as a cooperative, he encountered resistance ... More

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  14. Appointing a Consultant for Retailing Tea

    Authors: Seetharaman, S P; Mohanan, N;

    Reference No: CMA0537TEC Pages: 19 Published on: 1, January, 1980

    Abstract: Incoserve, an apex organization of eleven cooperative processing units, decide to start marketing of packeted tea. For this purpose, it approached three consultants for deciding an appropriate logo and marketing strategy. The case presents the three consultant's report. Each consultant has come up with a unique suggestion for marketing, and ... More

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