Search results for 'marketing cases 2'

Authors: Banerjee, Arindam;

Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, V K; Gopalaswamy, T P;

Reference No: CMA0246 Pages: 11 Published on: 7, February, 1973

Abstract: The case discusses distribution channels for fertilizer distribution in a cooperative organization. It tries to bring out factors relevant to building a distribution network. It specifically outlines functions expected from each level of the network. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Ranade, C G;

Reference No: CMA0470 Pages: 5 Published on: 20, January, 1979

Abstract: The case Provides material for discussing how the R.B.I ?s Policies Related to short tame credit for agriculture marketing can affect business of cotton cooperative ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Ghosh, Ranjan Kumar; Tank, Nikita; John, Jannet;

Reference No: CMA0821 Pages: 16 Published on: 27, September, 2021

Abstract: Indiagro is a national level Farmer Producer Company (FPC) consortium that primarily operates in the government to business segment (G2B). It has been appointed by NAFED (National Agricultural Cooperative Marketing Federation of India Ltd.) and the Central Government Department of Consumer Affairs to procure onions under the Price Stabilization ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Patel, D A;

Reference No: CMA0146 Pages: 11 Published on: 4, April, 1968

Abstract: This is an integrated case on seed input. It deals with the issues on 1) planning for seed production 2) procurement certification of seed, 3) marketing of seed, 4) channelising the agricultural credit supply to the farmers for introducing new seeds. The case is composed over various issues faced y the planners implementors at ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: George, P S;

Reference No: CMA0211 Pages: 12 Published on: 10, November, 1971

Abstract: The case discusses the feasibility of establishing a cold storage for potatoes in Banaskantha district of Gujarat State. To study the feasibility of the plant, the production pattern of potatoes, marketing pattern, costs involved in operating the cold storage are analysed. Also, the case covers the technical, economic, organizational feasibilities ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Moulik, T K;

Reference No: CMA0451 Pages: 6 Published on: 4, November, 1977

Abstract: This case is based on field observations about marketing of wool by the growers to an organized sector run by the Khadi and Gramodhyog. It brings out the problems of price negotiations, quality control, and related marketing problems which need to be solved for efficient management. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0200 Pages: 11 Published on: 12, December, 1970

Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, V.K.; Gopalaswamy, T P;

Reference No: CMA0202 Pages: 14 Published on: 18, November, 1970

Abstract: This case discusses in detail the purchase behaviour of fertilizers by farmers and answers the famous marketing "Ws" like, who, why when, what, where, etc. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Patel, S M;

Reference No: CMA0072(B) Pages: 17 Published on: 25, October, 1966

Abstract: The case exhibits the role of a manager in making the dairy viable through phased programme. It involves an integrated approach on managerial functions for production enhancement, procurement, processing (including product mix considerations) and distribution. It highlights the points on 1) planning, implementation and control of the different actions to be ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Joshi, Himanshu; Soloman, Bernard; Raghuram, G; Mukherjee, Saral;

Reference No: CMA0802(B) Pages: 20 Published on: 1, January, 2004

Abstract: Adani Wilmar is leanding player in edible oil refining, packaging and marketing. After having setup a distribution network in the North, the company plans to expand to the south. This it believes will be possible by providing soya bean oil which is more economical than other oils. The key task ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Desai, D K;

Reference No: CMA0179 Pages: 25 Published on: 20, November, 1969

Abstract: This note is the outcome of the students' research project and illustrates how to use a particular kind of methodology to estimate the demand of fertilizers for a particular geographical area. The overall objective is to help the marketing executives to develop their sales strategy. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Khurana, Rakesh; Mehta, S C;

Reference No: MAR0199 Pages: 12 Published on: 1, January, 1977

Abstract: The case revolves around the animal husbandry activities in Banni area of Kutch district. The District Development Officer is planning to increase the income of dairy farmers in the area to incresed productivity and improved return on output. Issues in the case are concerned with objectives of the project, its ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+