Abstract
The case discusses distribution channels for fertilizer distribution in a cooperative organization. It tries to bring out factors relevant to building a distribution network. It specifically outlines functions expected from each level of the network.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0246 |
| Title | Karjad State Cooperative Marketing Federation (KSCMF) ** |
| Pages | 11 |
| Published on | Feb 7, 1973 |
| Year of Event | 1971 |
| Authors | Gupta, V K; Gopalaswamy, T P; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing, Organizational Behaviour, Strategic Management |
| Sector | Agriculture and Animal Husbandry |
| Keywords | Marketing |
| Country | India |
| State | Gujarat |
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