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  1. Remove This Item Sector: Manufacturing
  2. Remove This Item State: Gujarat
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  1. Case (12)

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  1. Marico Limited: Warehouse Automation and Technology Selection

    Authors: Roy, Debjit; Yadu, Bipin ;

    Reference No: CTL0005 Pages: 22 Published on: 27, December, 2024

    Abstract: The case demonstrates how warehousing automation projects are pitched, initiated and executed when the management is sceptical of the success of new technologies. In FY 2020–2021, Marico achieved a record-high turnover of USD 1.3 billion. The company’s future looked bright, and sales were expected to increase. The situation on the shop ... More

  2. Core Emballage Limited - Out of the Box

    Authors: Monippally, M M; Krishna, Sunanda;

    Reference No: COMM0005 Pages: 13 Published on: 13, May, 2009

    Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More

  3. Jeevika: Livelihood Security Project

    Authors: Vyas, Preeta H;

    Reference No: PSG0104 Pages: 18 Published on: 23, June, 2008

    Abstract: The Director of SEWA is discussing with her PMU (Project Management Unit) team of the indicators of Jeevika -- both quantitative and qualitative -- which should be considered for mid-term review of Jeevika project. The case contains information on Jeevika project, mid-term review of Jeevika project, various stakeholders and their ... More

  4. Riser WindKing: The Challenge of B2B Salesforce Management

    Authors: Bapat, Gautam; Dua, Gautam; ;

    Reference No: HRM0261 Pages: 12 Published on: 18, January, 2024

    Abstract: Founded in 2003, Riser Import & Export Pvt. Ltd. (RIEPL), Surat (India) designed, manufactured and sold industrial scale air cooling equipment parts under the brand name “Riser WindKing” (RWK). It was a family owned MSME with clients in industries like pharma, textile, etc. Since the company provided specialized solutions, a technically sound ... More

  5. RUDI Rural Distribution Network of SEWA: Creating the Fortune for the Bottom of the Pyramid

    Authors: Jaiswal, Anand Kumar; Ghose, Atanu; Palan, Harit;

    Reference No: MAR0409 Pages: 18 Published on: 7, August, 2009

    Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More

  6. Shree Ramkrishna Exports (SRK): Quadruple Bottom Line Approach to HRM

    Authors: Jha, Jatinder Kumar; Varkkey, Biju; Shah, Virangi ;

    Reference No: HRM0260 Pages: 26 Published on: 7, August, 2023

    Abstract: SRK Exports Pvt. Ltd., a family-owned diamond firm based in Surat, India, has over 6000 employees. Despite facing economic downturns and the COVID-19 pandemic, the company, under the guidance of founder Govind Dholakia, has managed to avoid employee layoffs. SRK’s HRM practices, including performance management, training and development, recruitment and ... More

  7. ACC Limited: Project 30-30

    Authors: Mukherjee, Saral; Raghuram, G; Soman, Chetan;

    Reference No: PROD0295 Pages: 45 Published on: 2, September, 2011

    Abstract: ACC Limited, under Project 30-30, had targeted to produce and sell 30 million tons (mt) of cement in the year 2011. In May 2011, the Head of Central Logistics had found the target of the project to have become increasingly difficult to achieve. He believed that to sell 30 mt of cement, 30 mt had ... More

  8. Body Line Health Care Limited

    Authors: Raghuram, G; Banerjee, Bibek;

    Reference No: PROD0243 Pages: 4 Published on: 2, September, 1999

    Abstract: Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the therapeutic segment. The marketing effort was carried out through a field force of 1200 medical representatives (MRs). BLHC ... More

  9. Materials Management System at IPCL (A)

    Authors: Bhatnagar, S C; Kaul, Mohan;

    Reference No: QM0137(A) Pages: 16 Published on: 1, January, 1978

    Abstract: Describes the existing document flow and reports generated through the computerized system. Includes comments on the usefulness of the existing systems, and defines problem areas. The case provides sufficient data for developing a gross design of a new computerized system. ... More

  10. Human Engineering at Microsign

    Authors: Varkkey, Biju;

    Reference No: HRM0235 Pages: 21 Published on: 10, February, 2021

    Abstract: Microsign is a small manufacturing unit located in Gujarat. Despite of the fact that half of the workforce is physically impaired, the dedication of the top management team and the unique value system has steered the organization towards success. Microsign has developed a unique work culture where both physically able ... More

  11. Sohan Pan House

    Authors: Gupta, Nirmal; Vora, M N;

    Reference No: MAR0294 Pages: 5 Published on: 1, January, 1988

    Abstract: Highlights the working of a small retail shop (pan house), covering the starting of the shop, present status, products handled, and return on investment with different margins earned on various product categories. This case helps in understanding the functioning of a retailer and the various issues involved in retail management. ... More

  12. Go Car Autos, Karnavati

    Authors: Raghuram, G;

    Reference No: MAR0314 Pages: 8 Published on: 24, June, 1998

    Abstract: This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed. ... More

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