SRK Exports Pvt. Ltd., a family-owned diamond firm based in Surat, India, has over 6000 employees. Despite facing economic downturns and the COVID-19 pandemic, the company, under the guidance of founder Govind Dholakia, has managed to avoid employee layoffs. SRK’s HRM practices, including performance management, training and development, recruitment and selection, employee engagement, and CSR, are well-integrated with the company's values and culture, and are supported by the Quadruple Bottom Line Approach. As the firm continues to grow and leadership transitions to the next generation, SRK must remain vigilant in maintaining its sustainable HRM practices. This case study examines the events that contributed to SRK’s success in the diamond industry and highlights future challenges for the company.