Founded in 2003, Riser Import & Export Pvt. Ltd. (RIEPL), Surat (India) designed, manufactured and sold industrial scale air cooling equipment parts under the brand name “Riser WindKing” (RWK). It was a family owned MSME with clients in industries like pharma, textile, etc. Since the company provided specialized solutions, a technically sound sales workforce was required right from introducing the products to the customer to the closing of the deal with the customer. Installation and service were taken care of by the service team comprised of technically qualified employees; in terms of employee turnover the installation and service team was more stable. There were challenges encountered in attracting skilled employees and managing high turnover, which were handled by Dhawal Agrawal (MD). All candidates selected during a recruitment exercise for the sales team, that took place in December 2021, refused the position, despite being offered a highly attractive salary. Post-COVID-19, RWK planned to triple its manufacturing capacity and add more sales executives, but the results were disappointing. Eventually, Agrawal trained service engineers to generate leads and make sales calls to address this shortage.