Search results for 'and'

Authors: Cohen, A R;

Reference No: OB0017(B) Pages: 10 Published on: 1, January, 1964

Abstract: Describes how the new general manager tries to change his executives' behaviour, and his attempts to win the executives' and workers' confidence; and its effect on some of the executives who believe in stricter methods. ... More

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Authors: Palan, Harit; Jaiswal, Anand Kumar; Singh, Jagdip; Sharma, Garima;

Reference No: MAR0422 Pages: 31 Published on: 14, November, 2011

Abstract: Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating the medical knowledge of doctors in semi-urban and rural areas, bridging the gap between diagnosis and treatment, and making available quality medicines at affordable prices. This case discusses the ... More

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Authors: Jain, Abhinandan K; Raghuram, G; Agrawal, Pramod K;

Reference No: MAR0300 Pages: 10 Published on: 1, January, 1992

Abstract: This Case reviews the distribution system of the pharmaceutical company over various years. There have been at least four changes in the distribution system, as a response to environmental, marketing and cost considerations. The case further focuses on the recent change in distribution system where a new link is added ... More

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Authors: Bhat, Ramesh; Dixit, M R; Jain, Abhinandan K; Maheshwari, Sunil Kumar;

Reference No: F&A0477 Pages: 9 Published on: 14, July, 2006

Abstract: The case describes the situation faced, in 2004, by a sales officer of a public sector undertaking, in helping a retail dealership (of petrol, diesel, and lubricating oils) to grow. The dealership retails in a growing suburb of a metro. He wants to help the dealership of the filling station to ... More

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Authors: Vasavada, Mukul; Chand, Vijaya Sherry;

Reference No: RJMC0038 Pages: 9 Published on: 17, November, 2015

Abstract: The case describes the follow-up action taken by Lukhdhirji Engineering College, Morbi, after the principal and a few faculty members of the college had attended two management development programmes at the Indian Institute of Management Ahmedabad, with sponsorship from TEQIP-II (Technical Education Quality Improvement Programme), Government of Gujarat. The case ... More

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Authors: Mukherjee, Saral; Abichandani, Anjali;

Reference No: MAR0536 Pages: 26 Published on: 25, September, 2023

Abstract: magicpin was a multisided platform that enabled users to discover online and offline offers from merchants and brands through the magicpin app, and to earn rewards and cashback. magicpin facilitated an increase in the sales of partner merchants and brands by diverting consumer traffic, and was paid by the merchants ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0493(A) Pages: 14 Published on: 13, October, 2017

Abstract: Case presents the reflections of Mr Deepak Kumar, Chairman and Managing Director of MakeMyTrip (MMT) about a meeting he had called for assessing the need and defining the problem for re-designing the home page of MMT, a leading on line travel organisation. The responsibilities and views of Heads of Technology, ... More

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Authors: Jain, Abhinandan K; Raghuram, G;

Reference No: PROD0228(D) Pages: 15 Published on: 1, January, 1995

Abstract: This case deals with the despatch policy of Lotus Thread Company Limited (LTCL). It focuses on the optimum shipment size and routing decisions. It examines the effect of smaller shipment and/or combining shipments and single/multiple destination despatches. Decisions in this regard is very critical as supply to different ... More

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Authors: Sreenivas, Nagini; Ali, Ifzal;

Reference No: ECO0251TEC Pages: 23 Published on: 1, January, 1978

Abstract: The changing structure of industries has been analyzed. ... More

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Authors: ;

Reference No: OB0130(B) Pages: 1 Published on: 1, January, 1969

Abstract: 0 ... More

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Authors: Sharma, Baldev R;

Reference No: OB0130(A) Pages: 3 Published on: 1, January, 1968

Abstract: 0 ... More

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