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Search results for 'communications for ma'

Related Searches: communications for mana, communications for managemen, communications for management

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  1. Edelweiss (B): Building the Brand in the Retail Space

    Authors: Sharma, Nivedita; Sahay, Arvind;

    Reference No: MAR0416(B) Pages: 21 Published on: 21, September, 2010

    Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More

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  2. Quick Response (QR) Codes in Mobile Marketing Communication

    Authors: Abhishek;

    Reference No: MAR0449TEC Pages: 7 Published on: 14, July, 2014

    Abstract: With customers embracing a mobile lifestyle, mobile devices have increased the customer touch points available to marketers. This has led to development of field of mobile marketing wherein companies reach customers through different formats. Quick Response (QR) code is one of the most widely used option available to mobile marketers. ... More

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  3. Public Health: Management Challenges

    Authors: Ramani, K V;

    Reference No: CMHS0032TEC Pages: 12 Published on: 26, December, 2014

    Abstract: Healthcare is an obligation of any government. Scaling up of financial resources and overcoming the non-financial barriers in the delivery of public health services are the critical managerial challenges faced by the governments in developing nations. Public health is not getting the attention it deserves in many developing countries. Public ... More

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  4. Dainik Jagran - Western Uttar Pradesh Assault

    Authors: Sinha, Piyush Kumar;

    Reference No: MAR0348 Pages: 49 Published on: 12, February, 2002

    Abstract: The case of Dainik Jagran is aimed at highlighting the strategies followed by a company that wishes to wrest the leadership from a well-known, established newspaper. It exemplifies the efforts that are required in such an exercise. The case describes the process of identifying the gaps in the market so ... More

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  5. A Tale of Two Tragedies: Bhopal Gas Leak in India and BP Oil Spill in US

    Authors: Sharma, Dheeraj;

    Reference No: MAR0468 Pages: 41 Published on: 9, May, 2016

    Abstract: The case deals with comparison of two events namely Bhopal Gas Tragedy and BP Oil Spill Tragedy. Specifically, the case compares the negotiation process and the outcome of negotiation process. In other words, the case compares how negotiation was carried out on behalf of victims of these tragedies and resulted ... More

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  6. A Note on Information Technology

    Authors: Rama Rao, T P;

    Reference No: CISG0083TEC Pages: 20 Published on: 7, June, 2005

    Abstract: The note presents a brief overview of hardware components such as processor, memory, peripheral devices, and network and communication devices. It discusses various computer configurations networking, internet and intranet technologies, and system software packages such as operating systems and language processors. It briefly describes the end user computing systems such ... More

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  7. Delhi Metro Rail Corporation's Communication with the Media

    Authors: Sharma, Meenakshi;

    Reference No: COMM0009 Pages: 31 Published on: 27, August, 2012

    Abstract: As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, ... More

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  8. Health Care Service Quality: Prevent Medical Errors

    Authors: Ramani, K V;

    Reference No: CMHS0038TEC Pages: 17 Published on: 1, April, 2016

    Abstract: Medical errors do happen in health care service delivery, like errors in any service industry or manufacturing industry. But, how serious are medical errors?. The seminal article "To Err is Human, Building a Safer Health System" (IOM, 1999) reported that preventable medical errors accounted for the death at least 44,000 people, and ... More

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  9. Yo Bikes: Pricing for Electric Scooters

    Authors: Sahay, Arvind;

    Reference No: MAR0429 Pages: 7 Published on: 22, May, 2013

    Abstract: Yo Bike is selling scooters to commuters, housewives and students at a price (including battery) that is the same as that of petrol scooters. The key question faced by the manage is how to formulate and communicate the price to target customers to enhance probability of purchase. ... More

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  10. Sports Sponsorship: Was it Worth it?

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0461TEC Pages: 7 Published on: 16, March, 2015

    Abstract: This note aims at introducing the students to the concept of post event sponsorship assessment. It explains about measurements of effectiveness of sponsorship like subjective assessment, impact on sales, media equivalents and social media. It also discusses some new methods like SponsorMap, Integrated Communications Evaluation. It also highlights about challenges ... More

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  11. Introduction to Sports Sponsorship

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0458TEC Pages: 11 Published on: 16, March, 2015

    Abstract: This note aims at introducing the students to the concept of sponsorship and more specifically sports sponsorship. It first discusses the various objectives for which firms get into sponsorship deals. Advertising and sponsorship are often used interchangeably, so the note discusses the difference between these two and brings out the ... More

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  12. Anuj Pathak Returns to India

    Authors: Sharma, Meenakshi;

    Reference No: COMM0018 Pages: 6 Published on: 21, August, 2017

    Abstract: The case deals with the situation faced by Anuj Pathak who has returned to his home country after many years overseas. He is trying to settle into his new workplace and is keen to show results by getting his team to deliver. Knowing that he has a strong team of ... More

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  13. Asian Toys

    Authors: Singh, J P;

    Reference No: IMG0015EX Pages: 7 Published on: 31, July, 1998

    Abstract: Asian Toys faces the unfortunate situation of closing down its operations owing to injuries caused by the use of its products, by children, and the resultant adverse publicity. However, the key issues are product recall, compensation to victims, and the extent of information to be released to Public. Asian Toys ... More

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  14. Ramesh and Gargi (A)

    Authors: Vohra, Neharika; Patnaik, Snigdha;

    Reference No: OB0216(A) Pages: 4 Published on: 30, March, 2014

    Abstract: This case describes the deterioration of relationship between three people. The protagonist of the case feels that he is being eased out of the company and being replaced by a young very competent woman employee. Part A of the case leaves the protagonist confused and unhappy. It is unclear whether ... More

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  15. TI Cycles: New Product Strategy (C)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002

    Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More

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