Abstract
Yo Bike is selling scooters to commuters, housewives and students at a price (including battery) that is the same as that of petrol scooters. The key question faced by the manage is how to formulate and communicate the price to target customers to enhance probability of purchase.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0429 |
| Title | Yo Bikes: Pricing for Electric Scooters |
| Pages | 7 |
| Published on | May 22, 2013 |
| Year of Event | 2009 |
| Authors | Sahay, Arvind; |
| Area | Marketing (MAR) |
| Keywords | Pricing, Price Communication, Customer Reference Points, Contrast Effects, Pricing of Components |
| Country | India |
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