Reference No: MAR0319(A)Pages: 28Published on: 30, October, 1998
Abstract: The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, promotion, pricing, distribution, retailing, and logistics for the success of Icon. The company ... More
Reference No: MAR0386Pages: 15Published on: 20, August, 2007
Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More
Reference No: MAR0181(A)Pages: 6Published on: 1, January, 1977
Abstract: This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far ... More
Reference No: MAR0300Pages: 10Published on: 1, January, 1992
Abstract: This Case reviews the distribution system of the pharmaceutical company over various years. There have been at least four changes in the distribution system, as a response to environmental, marketing and cost considerations. The case further focuses on the recent change in distribution system where a new link is added ... More
Reference No: CMA0202Pages: 14Published on: 18, November, 1970
Abstract: This case discusses in detail the purchase behaviour of fertilizers by farmers and answers the famous marketing "Ws" like, who, why when, what, where, etc. ... More
Reference No: CMA0072(B)Pages: 17Published on: 25, October, 1966
Abstract: The case exhibits the role of a manager in making the dairy viable through phased programme. It involves an integrated approach on managerial functions for production enhancement, procurement, processing (including product mix considerations) and distribution. It highlights the points on 1) planning, implementation and control of the different actions to be ... More
Reference No: MAR0463(D)Pages: 12Published on: 30, March, 2015
Abstract: In 2013, ‘Fashion Destination’, a well-established clothing retailer considered setting up a clothing and accessories rental service. They hired a market research agency ‘Wright & Company’ to conduct a research on the sustainability and profitability of such a business model. The consultants collected primary data and did an extensive analysis for Fashion ... More
Reference No: MAR0345(A)Pages: 14Published on: 14, August, 2002
Abstract: The case describes the product design experience of "Symphony" brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, product design, sensing of reactions of potential customers, manufacturing, initial marketing strategy, test marketing, redesign ... More
Reference No: MAR0409Pages: 18Published on: 7, August, 2009
Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More
Reference No: MAR0314Pages: 8Published on: 24, June, 1998
Abstract: This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed. ... More
Reference No: CMA0802(B)Pages: 20Published on: 1, January, 2004
Abstract: Adani Wilmar is leanding player in edible oil refining, packaging and marketing. After having setup a distribution network in the North, the company plans to expand to the south. This it believes will be possible by providing soya bean oil which is more economical than other oils. The key task ... More
Reference No: CMA0179Pages: 25Published on: 20, November, 1969
Abstract: This note is the outcome of the students' research project and illustrates how to use a particular kind of methodology to estimate the demand of fertilizers for a particular geographical area. The overall objective is to help the marketing executives to develop their sales strategy. ... More
Reference No: MAR0215(C)Pages: 11Published on: 1, January, 1979
Abstract: The case presents a typical situation in consumer durables marketing, highly competitive market, and extremly price conscious consumers. Product differentiation is not particularly evident. The Divisional Manager of Gujarat Industrial Distributors, who has a great deal of autonomy in developing the market strategy for the region for which he is ... More
Reference No: MAR0199Pages: 12Published on: 1, January, 1977
Abstract: The case revolves around the animal husbandry activities in Banni area of Kutch district. The District Development Officer is planning to increase the income of dairy farmers in the area to incresed productivity and improved return on output. Issues in the case are concerned with objectives of the project, its ... More
Reference No: MAR0087TECPages: 11Published on: 1, January, 1970
Abstract: Outlines the major assistance programmes of the central and state governments for the development and promotion of small-scale industries. Information is provided about the various institution which have been set up for this purpose to provide aid to the small units in the areas of procurement of raw materials both ... More
