Reference No: CMA0237Pages: 8Published on: 19, October, 1972
Abstract: The note deals with the characteristics of pesticide users in varied conditions so that they can be identified by the marketing personnel for promoting the sale of pesticides. ... More
Reference No: CMA0202Pages: 14Published on: 18, November, 1970
Abstract: This case discusses in detail the purchase behaviour of fertilizers by farmers and answers the famous marketing "Ws" like, who, why when, what, where, etc. ... More
Reference No: CMA0072(B)Pages: 17Published on: 25, October, 1966
Abstract: The case exhibits the role of a manager in making the dairy viable through phased programme. It involves an integrated approach on managerial functions for production enhancement, procurement, processing (including product mix considerations) and distribution. It highlights the points on 1) planning, implementation and control of the different actions to be ... More
Reference No: CMA0176(A)Pages: 11Published on: 5, September, 1969
Abstract: This case is on organisation building in a firm which is operating under highly dynamic market conditions. It relates to building up of a procurement organization which is the key to successful operations of a rice mill. The questions raised are what makes an organization viable, what are the skills ... More
Reference No: CMA0176(B)Pages: 8Published on: 5, September, 1969
Abstract: The case is about building an organisational structure for a Cooperative which has experienced rapid growth during the last few years. The objectives of the organization are to supply agricultural inputs on the one hand and and market and process output of the farmer members on the other hand. The ... More
Reference No: CMA0197Pages: 7Published on: 20, August, 1970
Abstract: Raises the question whether the non-availability of credit with the farmers is responsible for the drop in demand for fertilizers. This problem is highlighted in the context of a changing agriculture which visualizes new technology as well as expansion in irrigation resources, besides the existing technology. Because of this context ... More
Reference No: CMA0242Pages: 12Published on: 19, October, 1972
Abstract: As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy ... More
Reference No: CMA0442TECPages: 19Published on: 2, August, 1977
Abstract: The note deals with the development, structural, and organizational characteristics of regular markets in India. The note examine the possibility of improvements in the marketing structure. ... More
Reference No: CMA0802(B)Pages: 20Published on: 1, January, 2004
Abstract: Adani Wilmar is leanding player in edible oil refining, packaging and marketing. After having setup a distribution network in the North, the company plans to expand to the south. This it believes will be possible by providing soya bean oil which is more economical than other oils. The key task ... More
Reference No: CMA0179Pages: 25Published on: 20, November, 1969
Abstract: This note is the outcome of the students' research project and illustrates how to use a particular kind of methodology to estimate the demand of fertilizers for a particular geographical area. The overall objective is to help the marketing executives to develop their sales strategy. ... More
Reference No: O&DS0007(A)EXPages: 3Published on: 6, January, 2025
Abstract: This case revolves around SYS Fertilizers, an established agribusiness firm, that faced a capacity dilemma in its nitric acid production line. The company received an offer to export an additional 70 metric ton (MT) of concentrated nitric acid (CNA) daily, but this new demand would exceed their current production capacity. The ... More
Reference No: CMA0452Pages: 5Published on: 4, November, 1977
Abstract: Relates to the selling of HYV wheat seed by the growers of a village. It highlights problems of price fixation, quality control, and other marketing problems in general. ... More
Reference No: MAR0199Pages: 12Published on: 1, January, 1977
Abstract: The case revolves around the animal husbandry activities in Banni area of Kutch district. The District Development Officer is planning to increase the income of dairy farmers in the area to incresed productivity and improved return on output. Issues in the case are concerned with objectives of the project, its ... More
