Abstract
Relates to the selling of HYV wheat seed by the growers of a village. It highlights problems of price fixation, quality control, and other marketing problems in general.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0452 |
| Title | Jounti Farmers ** |
| Pages | 5 |
| Published on | Nov 4, 1977 |
| Year of Event | 1967-1968 |
| Authors | Moulik, T K; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing, Organizational Behaviour |
| Sector | Agriculture and Animal Husbandry |
| Country | India |
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